Marketing

Many organizations aren’t fully aware of or adequately minimizing the risks posed by social media.

A webinar describes how to develop AI customer service chatbots that meet customer expectations.

Experience disrupters, leading up, COVID-19’s economic impact, and building effective teams.

A new species of disrupter has great products but offers even better experiences.

Companies using e-commerce sites like Amazon must work to maintain a strong brand identity.

Tinder’s entrance into the dating app industry was a literal game changer.

Social listening — analyzing what consumers say on social media — can serve as a treasure hunt map.

Companies implementing AI must protect customers’ autonomy, privacy, and individuality.

Companies already use data to make marketing decisions. Will deep learning enable a leap forward?

Major makeovers should benefit — and be noticed by — those who buy a company’s products and services.

Innovations from the front office are keeping fans engaged and disrupting the staid order in sports.

Co-op advertising lags behind consumers’ and marketers’ needs — here’s how it needs to change.

MIT Sloan Management Review‘s Fall 2019 issue looks at customer experience, collaboration, and cybercrime.

When employees represent the views of customers, management needs to have their backs.

Influencer marketing offers a big return when done right. But many companies are doing it wrong.

Brand collaborations can benefit both partners, but there are limits on how many can participate.

The most memorable experiences are suffused with emotion — not extra features or value for money.

A successful pitch for AI must overcome economic, technical, political, and cultural hurdles.

New competitors will require consumer packaged goods companies to engage directly with consumers.

Consumers’ concerns about data privacy are offset by a desire for personalized service.