Social Media
Latest
Social Media
The Big, Insidious Business of Social Network Fakes
Online postings written for hire pose “a concrete threat to online communities” says a new paper.
Leslie Brokaw
Digital Marketing
How to Get Your Messages Retweeted
What increases the chance of “retweeting,” so company tweets are shared with recipients’ networks?
Arvind Malhotra, Claudia Kubowicz Malhotra and Alan See
Collaboration
The Amplified Enterprise: Using Social Media To Expand Organizational Capabilities
Anthony Bradley and Mark McDonald, interviewed by David Kiron
Social Media
What Influences Customers’ Online Comments
Lessons for managers who are listening to social media.
Wendy W. Moe, David A. Schweidel and Michael Trusov
Customers
When Unhappy Customers Strike Back on the Internet
Companies need to understand and manage the rising threat of online public complaining.
Thomas M. Tripp and Yany Grégoire
Digital Marketing
Can You Measure the ROI of Your Social Media Marketing?
Effective social media measurement turns the traditional ROI approach on its head and measures investments made by customers in social media.
Donna L. Hoffman and Marek Fodor
Collaboration
Online Reputation Systems: How to Design One That Does What You Need
Chrysanthos Dellarocas
