Digital Marketing
B2Bs Can Be Social Too
Marketers in both B2C and B2B companies are discovering strategic benefits from social media.
Social Media
Latest
Social Media
Is Viral Marketing a Myth?
New research suggests the term “viral” marketing does not describe well what happens in the market.
Michael Fitzgerald
Collaboration
Creating a Culture Where the Best Ideas Win
At Enterasys Networks, social tools are creating a flatter and more transparent company.
Vala Afshar (Enterasys Networks Inc.), interviewed by Robert Berkman
Social Media
Biggest Kids on the Block Becoming Bigger Fans of Social Media
A 2012 study of the Fortune 500 companies discovered a growing number are embracing social media tools.
Digital Marketing
How to Create Brand Engagement on Facebook
What determines whether consumers will “like,” comment on or share a company’s Facebook posts?
Arvind Malhotra, Claudia Kubowicz Malhotra and Alan See
Digital Marketing
Turning Facebook Fans into Product Endorsers
How companies can find their most influential online customers and enlist them to help promote their brands.
V. Kumar (Georgia State University), interviewed by Robert Berkman
Social Media
Dreaming of a Black Friday?
Target is among many retailers using social media to attract more Black Friday shoppers.
Digital Marketing
Increasing the ROI of Social Media Marketing
Using a seven-step process, an ice cream retailer substantially improved its social media marketing.
V. Kumar and Rohan Mirchandani
Social Media
The Key to Social Media Success Within Organizations
What determines whether or not an internal social media initiative brings business benefits?
Quy Huy and Andrew Shipilov
Social Media
How Finding “Exceptions” Can Jump Start Your Social Initiative
John Hagel, co-chairman of the Deloitte Center for the Edge, explains how social tools can increase productivity.
John Hagel (Deloitte Center for the Edge), interviewed by David Kiron
Social Media
SAP: Using Social Media for Building, Selling and Supporting
SAPs ten-year-old online network has nearly three million members.
Mark Yolton (SAP), interviewed by David Kiron
Social Media
Social Business By the Numbers
Do companies know why consumers interact with their social sites? How much value can social business deliver?
Culture
What Managers Really Think About Social Business
How will social networking and social software transform business? See the results of our survey.
David Kiron, Doug Palmer, Anh Nguyen Phillips and Nina Kruschwitz
Marketing Strategy
Social Business: What Are Companies Really Doing?
This report identifies how social technologies create value in a variety of business functions.
David Kiron, Doug Palmer, Anh Nguyen Phillips and Nina Kruschwitz
Digital Marketing
The Perils of Social Coupon Campaigns
To gain from social coupons, businesses should craft deals carefully — without giving too much away.
V. Kumar and Bharath Rajan
Social Media
Social tools improve service, research, collaboration
Featured this month in the Social Business Innovation Hub
Customers
Social Business at Kaiser Permanente: Using Social Tools to Improve Customer Service, Research and Internal Collaboration
Twitter, Facebook and an internal intranet are changing the way a health care provider communicates.
Vince Golla (Kaiser Permanente), interviewed by David Kiron
Collaboration
How to Trigger CEO Interest in Social Networking
Featured this month in the Social Business Innovation Hub.
Social Media
What Sells CEOs on Social Networking
Andrew McAfee, the MIT researcher who coined the term Enterprise 2.0, discusses how CEOs see social tools.