Marketing Strategy
The Decline and Dispersion of Marketing Competence
Frederick E. Webster Jr., Alan J. Malter and Shankar Ganesan
Leadership Skills
Friend, Foe, Ally, Adversary … or Something Else?
To succeed, executives must manage a myriad of relationships.
Laurence J. Stybel and Maryanne Peabody
Innovation Strategy
Managing Internal Corporate Venturing Cycles
Robert A. Burgelman and Liisa Välikangas
Culture
The Art of Making Change Initiatives Stick
The seeds of effective change must be planted by embedding procedural and behavioral changes in an organization long before the initiative is launched.
Michael A. Roberto and Lynne C. Levesque
Technology Implementation
Automated Decision Making Comes of Age
Thomas H. Davenport and Jeanne G. Harris
Developing Strategy
Competitive Cognition
The importance of properly identifying the strategies, and anticipating the actions, of rivals.
Beth A. Walker, Dimitri Kapelianis and Michael D. Hutt
Technology Implementation
In Search of the Next “Killer App”
We can no longer envision the future by extrapolating the present.
Robert D. Austin and Richard L. Nolan
Collaboration
How Team Communication Affects Innovation
Good communication is a prerequisite for good teamwork. But how much is enough?