Summer 2005
Volume 46, Issue # 4

Access the full Table of Contents below.
Issues archive

When Marketing Practices Raise Antitrust Concerns

  • Read Time: 30 min 

Many common marketing activities are coming under greater scrutiny from regulators, lawyers and scholars. Companies are scrambling to figure out how that will affect competition.

The Decline and Dispersion of Marketing Competence

  • Research Feature
  • Read Time: 26 min 

In many organizations, the corporate marketing function has lost budget, head count, influence and confidence, resulting in strategic consequences that run deeper than many senior managers may realize. The question is not how to rebuild the marketing center, but how to disperse marketing competenceacross the organization.


Managing Internal Corporate Venturing Cycles

  • Research Feature
  • Read Time: 25 min 

Companies too often vacillate in their commitment to internal corporate venturing activities, leading to less than optimal outcomes. Executives need to better understand — and manage — the factors that drive cyclicality in internal corporate venturing.

Tapping Into the Underground

  • Opinion & Analysis
  • Read Time: 12 min 

Companies typically have antagonistic relationships with hackers, “modders” and others who alter their products, but is there a way to work with — instead of against — such underground innovators?


How Acquisitions Can Revitalize Companies

  • Research Feature
  • Read Time: 17 min 

Although most companies undertake acquisitions with an eye toward fueling growth, the resulting infusion of new ideas, perspectives and processes can produce lasting benefits that are broader and deeper.