Volume 49, Issue #4
Summer 2008 Issue
Supply Chains & Logistics
The Impact of Technological Innovation on Outsourcing Decisions
When technology changes rapidly, outsourcing looks more attractive.
Unconventional Insights for Managing Stakeholder Trust
Michael Pirson and Deepak Malhotra
Learning From Global Cities
In leading international cities, companies gain access to knowledge and networks.
A Plan to Invent the Marketing We Need Today
Seven strategies that can make marketing both relevant and rigorous in today’s world.
Yoram (Jerry) Wind
Sharing Global Supply Chain Knowledge
Matthew B. Myers and Mee-Shew Cheung
Where the Best and Worst Ideas Come From
Group brainstorming excels at generating both very good and very bad ideas.
International Perspectives on Counterfeit Trade
Executives’ perceptions of the motives of pirates and purchasers vary by country.
The High Cost of Political Influence
Companies with connections to a nation’s government may be less productive.
How to Market to Generation M(obile)
Fareena Sultan and Andrew J. Rohm
A Surprising Truth About Geographically Dispersed Teams
Having one member in a remote location helps teams communicate.