Volume 44, Issue #2

Winter 2003 Issue

WINTER 2003 VOL. 44 · NO. 2 The Power of Innomediation Using the Internet as a platform for customer collaboration on innovation has its limitations. Thus, companies need to complement this through process of indirect, or mediated, innovation known as innomediation and through third-party actors at the center of this process, known as innomediaries. The […]

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