Volume 44, Issue #2
Winter 2003 Issue
WINTER 2003 VOL. 44 · NO. 2 The Power of Innomediation Using the Internet as a platform for customer collaboration on innovation has its limitations. Thus, companies need to complement this through process of indirect, or mediated, innovation known as innomediation and through third-party actors at the center of this process, known as innomediaries. The […]
Global Strategy
The Myth of Globalization?
A new study finds that only a few large retail firms have a genuinely global presence.
Peter Gwynne
Boards & Corporate Governance
The Advantages of Family Ownership
New research shows that companies owned by founding families have higher profits and valuations.
Mary Kwak
Digital Marketing
Lessons From Online Groceries
How the industry’s evolution can inform all e-tail enterprises.
Caroline Ellis
Quality & Service
Using Choice Modeling in Service Management
A framework for gaining a clearer understanding of customer preferences.
Lauren Keller Johnson
Financial Management & Risk
A Proposal for Social Security
Franco Modigliani, Maria Luisa Ceprini and Arun Muralidhar
Innovation Strategy
The Power of Innomediation
Mohanbir Sawhney, Emanuela Prandelli and Gianmario Verona
Marketing Strategy
Understanding and Managing the Brand Space
Pierre Berthon, Morris B. Holbrook and James M. Hulbert
Quality & Service
Exploring Scale: The Advantages of Thinking Small
Frits K. Pil and Matthias Holweg
Business Models
Responses to Disruptive Strategic Innovation
Disruptive strategic innovations are not necessarily superior to the traditional ways of competing, nor are they always destined to conquer the market. Rushing to embrace them can be detrimental for established companies when other responses, including ignoring the innovation, make more sense.
Constantinos D. Charitou and Constantinos C. Markides
