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New “markets for judgment” like the Creative Destruction Lab are bridging critical gaps between scientific breakthroughs and commercial applications — fueling tech-based entrepreneurship far from Silicon Valley.
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Composing valuable strategies requires seeing the world in new and unique ways. It requires asking novel questions that prompt fresh insight. Even the most sophisticated, deep learning-enhanced computers or algorithms simply cannot generate such an outlook. Innovative strategies depend more on novel, well-reasoned theories than on well-crunched numbers.
Creating innovative products and services that disrupt the status quo requires creativity, and creativity involves thinking differently about constraints. But too much of a “the rules don’t apply to us” attitude can lead to ethical crises. That’s what’s happened at Uber, where a string of controversies led to a mass exodus of executives, including the company’s president and CEO. Organizations intent on innovating need to understand ahead of time the consequences of breaking certain rules.
Innovation is an ongoing challenge for managers — so MIT SMR has combed through the archives to find 12 essential innovation insights, looking for older articles that today’s MIT SMR readers might have missed but that still retain wide relevance.
New research by J.P. Eggers of NYU’s Leonard N. Stern School of Business and Aseem Kaul of the University of Minnesota’s Carlson School of Management looks at how companies pursue radical invention and the success of those efforts. The researchers found that highly capable firms have much less motivation to take risks because they’re already so successful — but that they’re the ones most likely to succeed when they try to innovate.
Pursuing a high-impact innovation strategy can have terrific payoffs — but it’s also extremely risky, and most companies won’t do it. Yet a comparatively less risky, proactive approach that strings together “lily pads” of capability-building investments, technical and conceptual advances, and market explorations into “enabling innovations” can bring companies closer to their goal and provide a long-lasting competitive edge.
Few MIT Sloan Management Review articles garner as much attention as Andrew A. King and Baljir Baatartogtokh’s “How Useful Is the Theory of Disruptive Innovation?” After surveying 79 industry experts, King and Baatartogtokh concluded that many of the cases cited as examples of disruptive innovation by Harvard Business School professor Clayton M. Christensen and his coauthor Michael E. Raynor did not fit four of the theory’s key elements well. Here, three experts provide responses to continue the conversation.
“How Useful Is the Theory of Disruptive Innovation?” was the question raised by an article in the fall 2015 issue of MIT Sloan Management Review. In this issue, several more experts weigh in on the topic.
The holy grail of medicine is therapy that is customized for the patient. But to get there, health care researchers need huge amounts of data to help identify which genes affect health. The Million Veteran Program has tapped one of the largest cohorts available — U.S. military personnel — to obtain the dataset, but managing the security of this sensitive data is a challenge. In a Q&A, two of the project’s lead scientists, J. Michael Gaziano and Saiju Pyarajan, explain the process.
This blog post is the first of a four-part series on sustainability-oriented innovation (SOI). The authors explain what SOI is, where and how it can be used, its impact, and its challenges. While many businesses are aware of SOI, they are struggling to shed the traditional tradeoff model that they have come to accept and rely on. Achieving sustainability-oriented innovation means taking off blinders, shifting away from deeply embedded mental models, and working closely with a more diverse stakeholder base.
Most people recognize their data as an asset — yet few regard it as a liquid asset. But a chance meeting opened up an opportunity for using data assets in a different way to support R&D — and uncovered a whole new path for financing of science and tech research. SVB Analytics head Steve Allan explains how using analytics “allows us to ask if we need to look at the data a different way.”
Clayton M. Christensen’s theory of disruptive innovation has been very influential. But how well does the theory describe what happens in business? The authors of this article surveyed industry experts for each of 77 case examples of disruptive innovation found in two of Christensen’s seminal books. The results suggest that many of the cases do not correspond closely with four elements of the theory of disruptive innovation — and the theory may not fit as many situations as is often assumed.
Both economic and climate change have brought increasing concerns about agriculture — particularly with respect to water. Farmers worldwide are beginning to explore ways to stretch what may become an increasingly limited resource. In a Q&A, Netafim’s chief sustainability officer Naty Barak explains how his company’s origins in arid-zone agriculture became a springboard to a wider market for agricultural producers to maximize water efficiency, and how the company’s partnerships with NGOs brings the technology to small farmers in the developing world.
The introduction of Google’s breakthrough wearable computer, Google Glass, creates numerous possibilities for risky behavior on the part of Glass users. Should companies on the cutting be held responsible for their customers’ poor judgment in using new tech? There are legal and social precedents that say they should, but business and corporate responsibility expert Christine Bader suggests ways companies can combat this problem.
It’s not easy to develop a breakthrough innovation in an established company and bring it to market successfully — and even more challenging to do so more than once. In their new book, Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms, authors Abbie Griffin, Raymond L. Price and Bruce A. Vojak describe several years of research they have conducted about a type of employee who can do just that.
Research in creativity shows that giving employees unstructured time — on company time — is a concrete way to reward innovative activity.
Innovation strategy expert Vijay Govindarajan thinks that businesses should be careful not to abandon innovation in their quest for efficiency and cost control during a recession — but they may need to reduce their focus on risky breakthrough innovation plans.
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