Certain types of marketing techniques — those aimed at increasing customer lifetime value (CLV) — can be linked to stock price increases.
The Web has made it easier than ever to reconnect with long-lost professional colleagues. Does it pay to do so?
Jonathan Byrnes offers techniques to improve your organization’s profitability.
Andrew McAfee’s new book looks at Enterprise 2.0 tools as a way to span organizational networks.
Organizations can pick price points that provide both profits and long-term value to suppliers.
In buyer-supplier relationships in which companies depend on one another, performance may improve.
To succeed, executives must manage a myriad of relationships.
RESEARCH BRIEF: A dynamic array of different customer types makes for a stronger business model.