
Data & Data Culture
From Data to Wisdom: Novo Nordisk’s Tonia Sideri
Novo Nordisk’s Tonia Sideri explains how the pharma company uses AI to test new ideas before initiating tech projects.
Novo Nordisk’s Tonia Sideri explains how the pharma company uses AI to test new ideas before initiating tech projects.
Learn what B2B leaders must do to help their companies achieve genuine digital transformation.
Connecting companies to clusters of startups, researchers, and investors can accelerate corporate innovation.
A new Boston Consulting Group study says brand marketing is increasingly critical for B2B success.
Supplier diversity initiatives can drive positive change, boost earnings, and build resilience.
Karen Zheng, an associate professor of operations at the MIT Sloan School of Management, outlines how some companies have made their supply chain operations more transparent.
Pivoting in the pandemic, assessing supplier diversity initiatives, and creating a framework for discussing race.
Often dismissed as a “feel good” option, B2B supplier diversity initiatives can reap financial rewards.
Digitally maturing companies are not only innovating more, they’re innovating differently.
Should there be a moral imperative to consider what’s fair when making a business transaction?
Great leaders are distinguished by their ability to master personal relationships.
The future of performance management is more data-driven, more flexible, more continuous, and more development-oriented.
Testing your assumptions in a logical order gives you the chance to make course corrections early.
Six types of personal advisors can provide an important combination of psychosocial support and career support.
Should you offer your best prices to new customers or existing ones?
Many companies pursue business process outsourcing to trim costs. But it can evolve into much more.
Savvy executives develop relationships in the social space between public and private realms.
Manufacturers can benefit by tailoring their approaches to a retailer’s specific business model.
Pursuing growth opportunities without defining your ideal customers can hamper profitable growth.
Getting ideas from customers is a norm; some companies get ideas from customers’ customers, too.