New studies show that companies can derive significant value from free digital goods such as open source software, especially when they pay their own employees to contribute to their creation — even if these assets become available to competitors.
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- Read Time: 12 min
The accelerating pace of technology, fueled by hyperspecialization, digitization, and the ability to control these new environments, has been quietly ushering in a new economy set to disrupt every industry — the coherence economy.
- Read Time: 8 min
The sharing economy isn’t all bad news for manufacturers of big-ticket items such as cars. Research from Carnegie Mellon and UC Berkeley says that manufacturers will sometimes be able to charge higher prices to customers who are planning to rent out those goods. In a Q&A, one researcher says that when there’s heterogeneity in the market, meaning both a high-usage population and a low-usage population, circumstances are ripe for “a win-win-win for the borrower, the owner, and the manufacturer.”
We are evolving toward the age of networked enterprise, in which the traditional hierarchies of the corporation will be supplanted by self-organizing systems collaborating on digital platforms. In this environment, strong cultures may turn from assets to liabilities.
- Read Time: 3 min
Businesses looking for sustainable business models need a strategy, but there are plenty of useful tactics available. As part of our series on building abundant enterprises, we look at regenerative marketing and collaborative exchange — just two in a list of 15 possibilities.
- Read Time: 4 min
At the heart of the sharing economy is reputation — the accumulated data around the business, the customer, or both. Yet reputations (and the data that makes or breaks them) can be manipulated relatively easily. How do businesses go about managing data so they can work with quality customers — and vice versa?
- Read Time: 3 min
Companies can participate in “collaborative consumption” through creative new approaches to defining and reusing their resources. So write Kurt Matzler, Viktoria Veider and Wolfgang Kathan, all of University of Innsbruck. For instance, LiquidSpace, based in Palo Alto, California, connects organizations that have unused office space with temporarily renters. It has been called the “Airbnb of work spaces” and is extending the idea of sharing unused capacities to companies that aren’t totally built around the collaborative model.
- Research Highlight
- Read Time: 19 min
Instead of buying and owning products, consumers are increasingly interested in leasing and sharing them. New strategies can help companies embrace this “collaborative consumption.” For instance, Ikea and Patagonia have found that helping people resell or give away products both enhances the companies’ reputations and helps customers create space in their homes for new Ikea and Patagonia items. Companies have also found value in embracing opportunities to share existing assets and capacities.
- Read Time: 11 min
In communities where residents can join networks to share cars, people save money, emissions go down, parking spaces free up, and companies doing the coordinating make money. In this conversation with former Zipcar CEO Robin Chase she talks about her new venture, Buzzcar, another car-sharing business. The company calls this peer-to-peer car rental, and has taglines that include “Borrow the car next door” and “fewer cars, more options & the money stays in the ‘hood.’”
- Read Time: 15 min
“I see IBM as a social business,” says Jeff Schick, IBM’s vice president of social software for IBM. “We’ve broken down the barriers of reaching out to the people within the organization” — not to mention partners and clients as well. And the company is making it easier for its client companies to do the same thing.
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