An analysis of 200 surveys over 20 years reveals three primary motivations behind companies’ embrace of CSR.
Shawn Pope and Alwyn Lim
Companies must carefully weigh potential outcomes before taking a public stance on important but controversial issues.
Kimberly A. Whitler
New research sheds light on the role of a reputation for corporate social responsibility in hiring.
Pat Auger, Timothy M. Devinney, Grahame R. Dowling, Christine Eckert and Nidthida Lin
Unless companies communicate their CSR achievements wisely, they risk being accused of greenwashing.
Laura Illia, Stelios C. Zyglidopoulos, Stefania Romenti, Belén Rodríguez-Cánovas and Almudena González del Valle Brena
Attracting talent sometimes means marketing the corporation to the people who might one day take a job there.