Marketing Strategy
The End of Averages for Marketing Budgets
What’s this year’s average marketing budget? Bad question: That figure misleads marketers who want to benchmark spending.
What’s this year’s average marketing budget? Bad question: That figure misleads marketers who want to benchmark spending.
Geopolitics and supply chain resiliency are just two of the factors spurring some manufacturers to move back to the U.S.
Meaningful economic climate action requires not only regulation but commercial demand for sustainable finance.
Sustainability efforts often get blamed when companies trip up. That’s not fair or logical.
Research on stock buybacks does not find evidence that the practice results in the economic costs that critics allege.
Many finance offices aren’t benefiting from advanced analytics. A new framework can help CFOs assess their data skills.
Strategists discuss whether blockchain will be a disruptive or sustaining innovation for the financial sector.
JoAnn Stonier, chief data officer at Mastercard, discusses how design thinking enables better AI implementation.
Pivoting in the pandemic, assessing supplier diversity initiatives, and creating a framework for discussing race.
Often dismissed as a “feel good” option, B2B supplier diversity initiatives can reap financial rewards.
In developing corporate strategy, leaders need clarity on how business units fit into the big picture.
Accounting scandals led to more independent corporate boards, but this trend has financial costs.
It can be difficult for finance professionals to transition to broader leadership roles.
Many companies have worked to make supply chains more environmentally sustainable. But there’s work yet to be done in the finance sector.
Measuring sustainability’s impact on revenue, productivity and risk would speak to mainstream investors.
The promise of an EU project is linked information about markets, trends, competitors, products and consumers.
Why have investors been so bullish on companies like Disney? It’s their business models.