Human Behavior

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Is Viral Marketing a Myth?

That ideas can go viral is now a given in corporate marketing. But new research suggests the term “viral” marketing does not describe well what happens in the market.

Sharad Goel, senior researcher at Microsoft Research, and fellow researchers wanted to see whether messages spread via social networks virally, “like the common cold, some sort of biological contagion. One person gets infected and their friend gets infected and a friend of their friend gets infected.”
That wasn’t what Goel found.

Clay Christensen Asks: How Will You Measure Your Life?

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In May, 2012, the New Yorker published an 11-page profile of Clayton Christensen, the Harvard Business School professor. The article details his fascination with low-end disruptive products (articulated in his 1997 book The Innovator’s Dilemma), his Mormon faith, and how good people, like good companies, can lose their way in life. That last topic is the subject of Christensen’s book How Will You Measure Your Life? and his TED talk of the same name.

"Let Me Come Right Out and Say It: You Cheat"

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”As long as we cheat by only a little bit, we can benefit from cheating and still view ourselves as marvelous human beings,” writes behavioral economist Dan Ariely in his new book “The (Honest) Truth About Dishonesty: How We Lie To Everyone — Especially Ourselves.”

Image courtesy of Flickr user pixbymaia.

What You Wear Can Influence How You Perform

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New research suggests that clothing can have an effect on our behavior if that clothing has a symbolic meaning and if we have the physical experience of wearing the clothes. Researchers at the Kellogg School of Management at Northwestern University call this “enclothed cognition.”

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Image courtesy of Flickr user andysternberg.

How to Become a Better Leader

Good leaders make their work look easy. But the reality is that most have had to work hard on themselves — by managing or compensating for potentially career-limiting traits. To grow as an executive, you need to recognize and manage your strongest tendencies.

The Power of Introverts, the Power of Quiet

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Susan Cain’s new book “Quiet: The Power of Introverts in a World That Can’t Stop Talking” argues that introverted people who value quiet and solitude to be creative are as able as extroverts to be transformative leaders.

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Opportunism Knocks

Complex supply chains with many agents are more prone to problems, and on occasion, to spectacular collapse. Examples from the last few years include the subprime mortgage crisis; the failure of the Peanut Corporation of America; and dioxin-contaminated Irish pork. Without a doubt, today’s complex supply chains are vulnerable to opportunistic behavior leading to sometimes catastrophic failure. But there are five steps managers can take to protect their companies.

Morph the Web To Build Empathy, Trust and Sales

We’ve long been able to personalize what information the Internet tells us — but now comes “Web site morphing,” and an Internet that personalizes how we like to be told. For companies, it means that communicating — and selling — will never be the same.

How to get radical innovations adopted

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A new book explains the surprising extent to which activist communities can influence the adoption of radical innovations.

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Showing 21-40 of 40