- Research Feature
- Read Time: 20 min
Many decisions about strategy require that senior executives make evaluative judgments on the basis of extensive, complex information. Such work is prone to common errors, but a disciplined, sequential approach can mitigate those errors and improve the quality of both one-off and recurrent decisions in an array of business domains. The process described in this article is easy to learn, involves little additional work, and (within limits) leaves room for intuition.