
Marketing Strategy
Using Neuroscience to Create Great Customer Experiences
Pairing neuroscience with design thinking can help companies innovate with greater precision.
Pairing neuroscience with design thinking can help companies innovate with greater precision.
By applying neural insights to innovation, businesses can create memorable experiences that customers want to repeat.
The internet giants control vast stores of data — and that may limit innovation at other companies.
Gerald C. (Jerry) Kane, Rich Nanda, and Anh Phillips, authors of the book The Transformation Myth, outline the traits and principles essential for adapting to disruption, especially following the COVID-19 pandemic.
Kay Firth-Butterfield (the World Economic Forum), Ya Xu (LinkedIn), and Charlotte Degot (BCG GAMMA) join MIT SMR senior project editor Allison Ryder for a discussion on innovating with artificial intelligence.
Developments in enabling technology are opening up more use cases for virtual models of real-world objects.
A global study of online hackathons offers best practices for designing virtual ideation sessions.
Crowdsourcing platforms produce more results when problem statements are crafted to engage participants.
Innovation can thrive when remote teams feel empowered to share ideas and engage in rigorous debate.
Past pandemics changed the course of history, but our knowledge economy may limit the impact of COVID-19.
Use a networked approach to manage distributed innovation across teams, units, and regions.
It’s early in the age of experimentation — and the right time to start building expertise.
The race to develop treatments and a vaccine for COVID-19 highlights the value of repurposing solutions.
Amy Webb outlines the 11 sources of change that could disrupt your organization.
External innovation is a way to broaden your portfolio, not a substitute for internal innovation.
Pioneering leaders roll up their sleeves, create, and stay relevant.
CIOs steeped in technical operations must change gears and develop a strategic focus.
Some want big tech companies broken up. Others call for stiffer industry oversight. Who’s right?
An infographic explores the risks and rewards of digital maturity.
There are four distinct types of chief digital officers who successfully lead digital transition.