Analytics & Business Intelligence
Avoiding Analytical Myopia
The blinders and focus that work well to optimize the details of a problem may prevent managers from seeing other options.
Metrics
Latest
Digital Marketing
Why Your Company Is Probably Measuring Social Media Wrong
Social media environments challenge managers to think in nonlinear ways about their business.
Gerald C. Kane
Analytics & Business Intelligence
Mining Data at PayPal to Guide Business Strategy
As PayPal moves to increase its market share, global business analytics will play a pivotal role.
Veronika Belokhvostova (Paypal), interviewed by Renee Boucher Ferguson
Social Media
Social Business By the Numbers
Do companies know why consumers interact with their social sites? How much value can social business deliver?
Digital Marketing
Can You Measure the ROI of Your Social Media Marketing?
Effective social media measurement turns the traditional ROI approach on its head and measures investments made by customers in social media.
Donna L. Hoffman and Marek Fodor
Performance Management
When Supplier Partnerships Aren’t
Brian Slobodow, Omer Abdullah and William C. Babuschak
Marketing Strategy
Does Promotional Pricing Grow Future Business?
Deep discounting strategies provide decidedly mixed long-term benefits.
David Smagalla
Customers
The Real Value of Customer Loyalty
Customer-lifetime value is more than a metric; it’s a way of thinking and of doing business.
Lauren Keller Johnson
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