
Analytics & Business Intelligence
Avoiding Analytical Myopia
The blinders and focus that work well to optimize the details of a problem may prevent managers from seeing other options.
The blinders and focus that work well to optimize the details of a problem may prevent managers from seeing other options.
Social media environments challenge managers to think in nonlinear ways about their business.
As PayPal moves to increase its market share, global business analytics will play a pivotal role.
Do companies know why consumers interact with their social sites? How much value can social business deliver?
Effective social media measurement turns the traditional ROI approach on its head and measures investments made by customers in social media.
Deep discounting strategies provide decidedly mixed long-term benefits.
Customer-lifetime value is more than a metric; it’s a way of thinking and of doing business.