How should organizations approach strategic decision-making?
Data best supports marketing when researchers fully understand what they want to measure and how.
Ken Faro and Elie Ohana
MIT Sloan Management Review’s first annual cross-industry survey of senior executives in collaboration with Google offers insight into organizations’ use of key performance indicators in the digital era.
Michael Schrage and David Kiron
Can you spot a good set of strategic priorities? Try our interactive tool to test your skill.
Supply chain sustainability reporting depends on context, collaboration, and communication.
There’s a boom in using analytics for human resource decisions. Tenure decisions should be next.
Erik Brynjolfsson and John Silberholz
Do nonfinancial metrics accurately reflect performance? That depends on what you measure — and how.
Vincent O’Connell and Don O’Sullivan
Stanford economist Nicholas Bloom’s study of 30,000 firms identifies the practices common to well managed operations.
Nicholas Bloom (Stanford University), interviewed by Frieda Klotz
Social media environments challenge managers to think in nonlinear ways about their business.