Developing Strategy
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Metrics
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Analytics & Performance
Balance Data and Intuition to Make Strategic Decisions
How should organizations approach strategic decision-making?
Allison Ryder
Analytics & Performance
The Big Data Problem That Market Research Must Fix
Data best supports marketing when researchers fully understand what they want to measure and how.
Ken Faro and Elie Ohana
Digital Business
Five Categories to Focus Your KPIs
Research shows greater KPI transparency and clearer alignment are key to overall KPI effectiveness.
Michael Schrage
Marketing Strategy
Leading With Next-Generation Key Performance Indicators
MIT Sloan Management Review’s first annual cross-industry survey of senior executives in collaboration with Google offers insight into organizations’ use of key performance indicators in the digital era.
Michael Schrage and David Kiron
Analytics & Strategy
Move Beyond KPI Accountability
Executive transparency better positions organizations for growth.
Dr. John Halamka
Analytics & Strategy
Your Data Is Worth More Than You Think
Given the growing importance of data to companies, how should managers measure its value?
John Akred and Anjali Samani
Boards & Corporate Governance
The Pitfalls of Non-GAAP Metrics
Alternative financial metrics have become increasingly ubiquitous and more detached from reality.
H. David Sherman and S. David Young
Developing Strategy
Strategic Priorities: The Good, the Bad, and the Ugly
Can you spot a good set of strategic priorities? Try our interactive tool to test your skill.
Innovation Strategy
Creating Better Innovation Measurement Practices
Improving a company’s measurement of innovation requires a holistic view of its innovation process.
Anders Richtnér, Anna Brattström, Johan Frishammar, Jennie Björk, and Mats Magnusson
Supply Chains & Logistics
A Three-Point Approach to Measuring Supply Chain Sustainability
Supply chain sustainability reporting depends on context, collaboration, and communication.
Cory Searcy
‘Moneyball’ for Professors?
There’s a boom in using analytics for human resource decisions. Tenure decisions should be next.
Erik Brynjolfsson and John Silberholz
Sustainability Metrics
Sustainability Reporting: One Size Fits Nobody
Investors prefer reporting that allows easy comparisons of companies’ progress on sustainability.
Gregory Unruh
Sustainability & Supply Chains
What Makes a Supply Chain Sustainable?
A sustainable supply chain requires more than just following the law, undertaking audits, or increasing transparency.
Cory Searcy
Boards & Corporate Governance
Are Nonfinancial Metrics Good Leading Indicators of Future Financial Performance?
Do nonfinancial metrics accurately reflect performance? That depends on what you measure — and how.
Vincent O’Connell and Don O’Sullivan
Analytics & Performance
Monitor, Measure, Incentivize: Is Management as Simple as That?
Stanford economist Nicholas Bloom’s study of 30,000 firms identifies the practices common to well managed operations.
Nicholas Bloom (Stanford University), interviewed by Frieda Klotz
Analytics & Performance
Avoiding Analytical Myopia
The blinders and focus that work well to optimize the details of a problem may prevent managers from seeing other options.
Sam Ransbotham
Digital Marketing
Why Your Company Is Probably Measuring Social Media Wrong
Social media environments challenge managers to think in nonlinear ways about their business.
Gerald C. Kane
Analytics & Performance
Mining Data at PayPal to Guide Business Strategy
As PayPal moves to increase its market share, global business analytics will play a pivotal role.
Veronika Belokhvostova (Paypal), interviewed by Renee Boucher Ferguson
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