Companies must think critically about how to address the issue of technology access and inequity throughout the COVID-19 crisis.
Co-op advertising lags behind consumers’ and marketers’ needs — here’s how it needs to change.
MIT SMR Connections
Leaders who establish broad ties to their communities have deeper resources in times of hardship.
We need a commitment to honestly talk about the challenges technology now poses.
R. Edward Freeman and Seth Lashley
A webinar on how a documented data and analytics strategy can serve as a blueprint to guide marketers and decision makers in their daily roles.
A webinar with Casey Carey and Tauhid Zaman, moderated by Evan Schuman
The transportation industry faces fundamental disruption as vehicle ownership yields to on-demand mobility.
Venkat Sumantran, Charles Fine, and David Gonsalvez
A curated excerpt from Tap by Anindya Ghose.
The shrinking role of big screens heralds a change in how we communicate with devices and each other.
In an on-demand webinar, Wolfgang Gruel and Frank Piller detail new experiments in personal transportation.
Wolfgang Gruel (moovel GmbH), Frank Piller (MIT Smart Customization Group and RWTH Aachen University), and Michael Fitzgerald
New research shows that mobile advertising targeted to consumers based on their locations can be effective.