Content Provided By Google
Reassuring Students About Education’s Value in Uncertain Times
Learn how to reassure students about the value of higher-ed investments even in uncertain times.
Online Communities
Latest
Content Provided By Google
Online Learning: What Today’s Students Want — and Expect
College students will want online learning options even after the pandemic ends, a new survey says.
Executing Strategy
Don’t Let Your Strategy Be Hijacked
Strategy hijacks — situations in which companies must adjust their strategies due to consumer backlash — can be predicted and avoided.
Business Models
Education, Disrupted: A Live Session at Disruption 2020
Even before the COVID-19 pandemic, traditional education models were poised to be disrupted.
Corporate Social Responsibility
With Great Platforms Comes Great Responsibility
How do we prevent bad actors from using social media platforms to manipulate the public?
Digital Marketing
Turning Content Viewers Into Subscribers
Content websites can convert visitors to paying customers by engaging them in a “ladder of participation.”
Digital Marketing
The Problem With Online Ratings
Consumer trust in online ratings may be misplaced, according to recent research.
Digital Marketing
Valuing Influentials Means More than Just Counting Connections
Influentials who provide sole influence over consumers are the most valuable to companies.
Digital Marketing
Turning Facebook Fans into Product Endorsers
How companies can find their most influential online customers and enlist them to help promote their brands.
Social Media
How Finding “Exceptions” Can Jump Start Your Social Initiative
John Hagel, co-chairman of the Deloitte Center for the Edge, explains how social tools can increase productivity.
Social Media
SAP: Using Social Media for Building, Selling and Supporting
SAPs ten-year-old online network has nearly three million members.
Digital Marketing
Enhancing Relationships With Customers Through Online Brand Communities
To improve online communities, companies need to enhance communication among custoemrs.
Social Media
The Big, Insidious Business of Social Network Fakes
Online postings written for hire pose “a concrete threat to online communities” says a new paper.
Social Media
What Influences Customers’ Online Comments
Lessons for managers who are listening to social media.
Customers
When Unhappy Customers Strike Back on the Internet
Companies need to understand and manage the rising threat of online public complaining.
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