Retail Strategy

This Executive Interview discusses how retailers can build flexible, future-fit IT environments.

Struggling physical stores can draw in customers by offering in-store experiences that online shopping can’t replicate.

A new framework can help companies fine-tune their product demand forecasting by using human and AI agents in concert.

Brands and retailers should be thinking more expansively about where they engage with customers to sell their products.

Analyzing e-commerce clickstream data can give retailers insight into which delivery options customers prioritize.

Marketers should prioritize digital and e-commerce initiatives to offer customers engaging virtual shopping experiences.

Retailers should analyze customers’ preferences before deciding how to optimize their delivery networks.

New value creation with strategic data assets, in-store shopping to build customer loyalty, and habits to enable enduring culture change.

New research highlights an opportunity for culturally rich brands to leverage brick-and-mortar stores to build brand loyalty.

Retailers must explore new revenue streams, monetize existing assets, and embrace a consumer-to-business mentality.

Rooting out AI bias, assessing new tech investments, and customers’ pandemic-affected preferences.

Which retail customers will return to in-person shopping as the economy reopens — and why?

Co-op advertising lags behind consumers’ and marketers’ needs — here’s how it needs to change.

Retailers can avoid displacement and connect with customers by focusing on digital experience.

An industry executive and a scholar discuss how AI-based tools can transform the retail business.

Retailers need to understand how website features and advances in AI affect consumer behavior.

Graphic presentations of data are making it easier for sales people to see how they’re performing.

Though online retailers have unlimited trading areas, they must learn where to best find customers.

When the Gap decided to overhaul the way it interacted with critics, it launched a strategy of stakeholder engagement.