Marketers should prioritize digital and e-commerce initiatives to offer customers engaging virtual shopping experiences.
Retailers should analyze customers’ preferences before deciding how to optimize their delivery networks.
Pedro Amorim and Nicole DeHoratius
New research highlights an opportunity for culturally rich brands to leverage brick-and-mortar stores to build brand loyalty.
Jonathan Z. Zhang
Which retail customers will return to in-person shopping as the economy reopens — and why?
Jonathan Knowles, Patrick Lynch, Russell Baris, and Richard Ettenson
Co-op advertising lags behind consumers’ and marketers’ needs — here’s how it needs to change.
MIT SMR Connections
An industry executive and a scholar discuss how AI-based tools can transform the retail business.
Pratik Pal and Sharmila C. Chatterjee
Effective product returns strategies can result in increased revenues, lower costs and enhanced levels of customer service.