Retail Strategy

Analyzing e-commerce clickstream data can give retailers insight into which delivery options customers prioritize.

Marketers should prioritize digital and e-commerce initiatives to offer customers engaging virtual shopping experiences.

Retailers should analyze customers’ preferences before deciding how to optimize their delivery networks.

New value creation with strategic data assets, in-store shopping to build customer loyalty, and habits to enable enduring culture change.

New research highlights an opportunity for culturally rich brands to leverage brick-and-mortar stores to build brand loyalty.

Retailers must explore new revenue streams, monetize existing assets, and embrace a consumer-to-business mentality.

Rooting out AI bias, assessing new tech investments, and customers’ pandemic-affected preferences.

Which retail customers will return to in-person shopping as the economy reopens — and why?

Co-op advertising lags behind consumers’ and marketers’ needs — here’s how it needs to change.

Retailers can avoid displacement and connect with customers by focusing on digital experience.

An industry executive and a scholar discuss how AI-based tools can transform the retail business.

Graphic presentations of data are making it easier for sales people to see how they’re performing.

Though online retailers have unlimited trading areas, they must learn where to best find customers.

Effective product returns strategies can result in increased revenues, lower costs and enhanced levels of customer service.