Retailers should analyze customers’ preferences before deciding how to optimize their delivery networks.
New research highlights an opportunity for culturally rich brands to leverage brick-and-mortar stores to build brand loyalty.
Jonathan Z. Zhang
Which retail customers will return to in-person shopping as the economy reopens — and why?
Jonathan Knowles, Patrick Lynch, Russell Baris, and Richard Ettenson
Co-op advertising lags behind consumers’ and marketers’ needs — here’s how it needs to change.
MIT SMR Connections
An industry executive and a scholar discuss how AI-based tools can transform the retail business.
Pratik Pal and Sharmila C. Chatterjee
Effective product returns strategies can result in increased revenues, lower costs and enhanced levels of customer service.