Customers

Struggling physical stores can draw in customers by offering in-store experiences that online shopping can’t replicate.

On the Me, Myself, and AI podcast, Stitch Fix’s Jeff Cooper explains how generative AI enables employees to gain more efficiencies while still connecting with customers.

On the Me, Myself, and AI podcast, Jackie Rocca explains how Slack uses artificial intelligence to relieve user pain points.

Sharing values with customers builds loyalty and can be a valuable differentiator in competitive markets.

Use evidence-based criteria to decide when to drop unprofitable customers in order to better serve your profitable ones.

On the Me, Myself, and AI podcast, Capital One’s Prem Natarajan explains AI’s role in enhancing the customer experience.

MIT Sloan Management Review’s winter 2024 issue includes strategies for better engagement with employees and customers.

This issue of MIT SMR focuses on sustainability, customer and employee engagement, and strategic planning.

On the Me, Myself, and AI podcast, Miqdad Jaffer explains how Shopify is using generative AI to empower entrepreneurs.

On the Me, Myself, and AI podcast, Harvard Business School’s Ayelet Israeli discusses AI’s customer research potential.

When e-commerce sites make buying quick and easy, they could be missing out on deepening customer relationships.

U.S. colleges hoping to boost enrollments should recruit internationally, a Google-GWI survey says.

On the Me, Myself, and AI podcast, Duolingo’s Zan Gilani shares how AI personalizes the language app and motivates users.

A study finds that U.S. consumers believe businesses could positively impact society but fall short in sustainability.

In a polarized culture, market to your brand’s top supporters, who can help build your fan base among skeptics.

Handwritten notes are a personalized approach to business communication that can help build stronger connections.

On the Me, Myself, and AI podcast, Aflac’s CIO discusses tech hiring and the insurer’s use of artificial intelligence.

Bed Bath & Beyond’s bankruptcy exposes the perils of focusing on financials at the expense of customer value creation.

Shifting emphasis from customer lifetime value to customer portfolio lifetime value can drive future revenue and lower costs.

Strategy experts weigh in on the macroeconomics of using AI technology to match people to presents.