Organizational Structure
Design Your Marketing Organization to Fit Your Company’s Growth Stage
Interviews with 100 CMOs reveal common challenges in designing marketing organizations, as well as ways to address them.
Marketing Strategy
Latest
Content Provided By Google
The Next Education Frontier: Fueling Enrollments via International Expansion
U.S. colleges hoping to boost enrollments should recruit internationally, a Google-GWI survey says.
Marketing Strategy
The Myth of the Mainstream
In a polarized culture, market to your brand’s top supporters, who can help build your fan base among skeptics.
Innovation Strategy
Balancing Valued Tradition With Innovation
Even iconic products need updates to stay relevant, but businesses can retain loyal customers while attracting new ones.
Customers
A New Way to Manage Customer Portfolios for Maximum Value
Shifting emphasis from customer lifetime value to customer portfolio lifetime value can drive future revenue and lower costs.
Corporate Social Responsibility
Why Corporate Success Requires Dealing With the Past
Once leaders address their company’s historical transgressions, they can work to create a more positive legacy.
Content Provided By Google
Reassuring Students About Education’s Value in Uncertain Times
Learn how to reassure students about the value of higher-ed investments even in uncertain times.
Content Sponsored by SAS
Retail and CPG Customer Experience: Trends, Tech, and Takeaways
Research shows that retail and CPG companies are optimistic about investments in CX technology.
Content Sponsored by SAS
Delivering Experiences That Win Business and Build Loyalty: Focus on Latin America
Survey findings: Latin American companies need to enhance CX quality and improve use of analytics.
Content Sponsored by SAS
Delivering Experiences That Win Business and Build Loyalty: Focus on EMEA
A global survey finds that many EMEA-based companies need to improve customer-experience quality.
Customers
Manage Your Customer Portfolio for Maximum Lifetime Value
Better-informed decisions on customer relationship conversion, leverage, and defense can drive revenue and lower costs.
Sustainability
Every (Repurposed) Product Has a Story
Goods made from reused materials are more appealing when customers are primed to spin a narrative about their history.
Marketing Strategy
Employer Branding Is the New Marketing Imperative
CMOs and their marketing teams are well positioned to help companies build a brand that attracts and retains top talent.
Marketing Strategy
Using Neuroscience to Create Great Customer Experiences
Pairing neuroscience with design thinking can help companies innovate with greater precision.
Content sponsored by Tata Consultancy Services
Reinventing Loyalty
Learn how the hospitality industry is improving guest experiences and reimagining loyalty programs.
Customers
How Do Customers React When Their Requests Are Evaluated by Algorithms?
Managers’ intuition about how customers will feel about decisions made by algorithms rather than humans is often wrong.
Content Sponsored by SAS
CX Champions Share Their Secrets
Here’s a snapshot of what 2,600+ business leaders said about how their organizations approach CX.
Content Sponsored by SAS
Delivering Experiences That Win Business and Build Loyalty: CX Champions Share Their Strategies
This research report covers leading CX trends and offers expert advice for becoming a “CX Champion.”
Digital Marketing
Humanizing the Digital Experience in a Post-Pandemic Era
Marketers should prioritize digital and e-commerce initiatives to offer customers engaging virtual shopping experiences.
Content Provided By Google
Creating and Marketing Apps With the Customer in Mind
A new Google-Qualtrics survey finds that marketers need to strive for more consumer-centric apps.