Marketing Strategy

CMOs and their marketing teams are well positioned to help companies build a brand that attracts and retains top talent.

Pairing neuroscience with design thinking can help companies innovate with greater precision.

Learn how the hospitality industry is improving guest experiences and reimagining loyalty programs.

Managers’ intuition about how customers will feel about decisions made by algorithms rather than humans is often wrong.

Here’s a snapshot of what 2,600+ business leaders said about how their organizations approach CX.

This research report covers leading CX trends and offers expert advice for becoming a “CX Champion.”

Marketers should prioritize digital and e-commerce initiatives to offer customers engaging virtual shopping experiences.

A new Google-Qualtrics survey finds that marketers need to strive for more consumer-centric apps.

In a Q&A, Eventbrite CMO Tamara Mendelsohn discusses how the pandemic deepened the company’s connections with customers.

Companies earn customers’ respect and loyalty when their brands enable, entice, and enrich them.

A new tool for designing an analytics architecture can help marketers improve customer experience outcomes.

The pandemic spurred a social reset, and companies must respond to customers’ and employees’ changed expectations.

Brightcove CMO Jennifer Griffin Smith discusses using video as an innovative tool for marketing.

A new Boston Consulting Group study says brand marketing is increasingly critical for B2B success.

MIT SMR’s upcoming Executive Guide will discuss how companies can adapt to meet customers’ shifting expectations.

As consumers purchase access to goods rather than the goods themselves, their connections to brands will change.

Value-based selling can boost competitiveness but works best when vendors take one of three approaches.

College students will want online learning options even after the pandemic ends, a new survey says.

New research highlights an opportunity for culturally rich brands to leverage brick-and-mortar stores to build brand loyalty.

Executive Conversation: TCS and Travelport executives discuss a new era for the travel industry.