Big Idea Social Business
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Collaboration
Building a Well-Networked Organization
Margaret Schweer, Dimitris Assimakopoulos, Rob Cross and Robert J. Thomas
Social Media Poll Results: Fear of Losing Control Still an Issue
Managers’ number one fear about social media: losing control of brand reputation, according to an MIT Sloan Management Review poll.
David Kiron
Digital Marketing
How to Get Your Messages Retweeted
What increases the chance of “retweeting,” so company tweets are shared with recipients’ networks?
Arvind Malhotra, Claudia Kubowicz Malhotra and Alan See
Collaboration
The Amplified Enterprise: Using Social Media To Expand Organizational Capabilities
Anthony Bradley and Mark McDonald, interviewed by David Kiron
Innovation Strategy
The Age of the Consumer-Innovator
Consumers generate massive amounts of product innovation — which has significant implications for new product development.
Eric von Hippel, Susumu Ogawa and Jeroen P.J. de Jong
Social Media
What Influences Customers’ Online Comments
Lessons for managers who are listening to social media.
Wendy W. Moe, David A. Schweidel and Michael Trusov
Innovation Strategy
The User Innovation Revolution
According to von Hippel, users are often the first source of new products.
Eric von Hippel (MIT Sloan School of Management), interviewed by Martha E. Mangelsdorf
Collaboration
Creating Employee Networks That Deliver Open Innovation
The key to open innovation? Ensuring outside ideas reach the people best equipped to exploit them.
Eoin Whelan, Salvatore Parise, Jasper de Valk and Rick Aalbers
