
Business Models
Adapting to the Sharing Economy
New strategies are helping companies embrace “collaborative consumption” and the “sharing economy.”
This issue highlights decision making — and acknowledging that you don’t have all the answers.
New strategies are helping companies embrace “collaborative consumption” and the “sharing economy.”
All of our wonderful mobile devices don’t always make us good at managing what we do with them.
The ideal window of opportunity to enter a new industry starts when a dominant category label is introduced.
Six scholarly articles offer intriguing insights into factors that can affect the decision-making process.
Simulations can help shrink the gap between what analysts try to explain and what decision makers understand.
Asking the right questions can help you broaden your perspective — and make smarter decisions.
The Winter 2015 issue of MIT SMR highlights decision making — and acknowledging that you don’t have all the answers.
The overconfidence of presumed expertise is counterproductive. Instead, data trumps intuition.
Visits from corporate headquarters to operations in markets such as China are often seen as unproductive.
New research shows that mobile advertising targeted to consumers based on their locations can be effective.
Simple as it sounds, regular sleep is the best antidote for a fatigued or stressed-out workforce.
Companies need to cultivate resilience to unexpected disruptions to complex supply chains.
Businesses have the potential to be rule makers as well as players in establishing environmental regulations.
Smartphone apps that provide consumers with helpful information can improve users’ trust in a brand.
Mitel’s social media policy encourages employees to use their “best judgment” in posting. Does it work?
There is no one-size-fits-all strategy for social media marketing. Instead, companies need to tailor campaigns to fit their products.