Volume 66, Issue #2
Winter 2025 Issue
Our winter 2025 issue focuses on improving work design, implementing AI, increasing employee engagement, and more.
Special Report: How We Work
From the Editor
Leadership Skills
The Courage to Listen
MIT SMR’s winter 2025 issue offers advice for leaders on making better decisions by seeking out divergent perspectives.
Features
Radar
Marketing Strategy
The Pitfalls of Nickname Branding
Research shows that customers are less responsive when companies use brand nicknames in their marketing efforts.
Performance Management
Three Things to Know About Incentivizing CEOs
Recent research offers strategies to help boards negotiate executive contracts that align compensation with results.
Collaboration
Engaging Employees in Growth and Innovation
Green Mountain Coffee’s founder and former CEO, Bob Stiller, discusses the Appreciate Inquiry framework in this Q&A.
Frontiers
Columns
Leadership Skills
What You Still Can’t Say at Work
Your people are holding back comments that leadership needs to hear. Use these techniques to free up communication.
Developing Strategy
Ask Sanyin: How Do You Build for an Unpredictable Future?
Wise leaders live with the discomfort of uncertainty and focus on horizon scanning and preparing for a range of options.
Executive Briefings
Leadership Skills
Our Guide to the Winter 2025 Issue
This issue of MIT SMR focuses on improving work design, implementing AI, increasing employee engagement, and more.