



Innovation Strategy
Benefiting from Rivals’ Breakthroughs
A company’s market value actually increases when its known rivals innovate.
Larry Yu

Organizational Behavior
Is Creativity a Foreign Concept?
Multicultural experience tends to facilitate creative thinking and problem solving.
Larry Yu

Global Strategy
Success Factors in Outsourcing Service Jobs
Which jobs are good candidates for global disaggregation?
David Wagner

Innovation Strategy
Extracting Value from Corporate Venturing
Rita Gunther McGrath, Thomas Keil and Taina Tukiainen


Global Strategy
The Outsourcing Compulsion
The colonization of American manufacturing by distributors has pushed U.S. companies overseas.
Andrew R. Thomas and Timothy J. Wilkinson

Quality & Service
Managing Product Returns for Competitive Advantage
Effective product returns strategies can result in increased revenues, lower costs and enhanced levels of customer service.
James Stock, Thomas Speh, and Herbert Shear


Innovation Strategy
The Experimental Roots of Revolutionary Vision
The history of the Swedish retailer IKEA illustrates the role that adaptation and experimentation play in the development of an innovative strategy.
Jérôme Barthélemy


Quality & Service
How Do Customers Judge Quality in an E-tailer?
Joel E. Collier and Carol C. Bienstock

Leadership Skills
Managing Through Rose-Colored Glasses
Timothy L. Keiningham, Terry G. Vavra and Lerzan Aksoy

Understanding the Dynamics of Value-Driven Variety Management
Managing product variety can be easy but hard to do well. And the difference can be significant.
Thomas Olavson and Chris Fry

Developing Strategy
Leveraging the Power of Intangible Assets
Information about intangibles and the opportunity they offer are a valuable part of a company’s portfolio.
Wlodek Zadrozny


Organizational Structure
Designing Organizations That Are Built to Change
Christopher G. Worley and Edward E. Lawler III
