Digital Marketing
3 Critical Issues in Internet Retailing
Managing returns, structuring the physical distribution network and deploying product inventories are all key.
Financial Management & Risk
Protecting Your Employees’ Retirement
Personal investment puts management at risk.
Developing Strategy
The Five Stages of Successful Innovation
Defining an innovation process increases companies’ future value.
Weakness or Opportunity
Some weaknesses can be addressed with proper effort and resources, while others simply cannot be changed.
Ethics
Do Stronger Laws Prevent Corporate Crime?
Societal consequences give power to formal sanctions.
Marketing Strategy
Finding the Right Job For Your Product
Most companies segment their markets by customer demographics or product characteristics and differentiate their offerings by adding features and functions. But the consumer has a different view of the marketplace. He simply has a job to be done and is seeking to “hire” the best product or service to do it. Marketers must adopt that perspective.
