Some weaknesses can be addressed with proper effort and resources, while others simply cannot be changed.
Gabriel R. Bitran, Suri Gurumurthi and Shiou Lin Sam
Most companies segment their markets by customer demographics or product characteristics and differentiate their offerings by adding features and functions. But the consumer has a different view of the marketplace. He simply has a job to be done and is seeking to “hire” the best product or service to do it. Marketers must adopt that perspective.