Most companies segment their markets by customer demographics or product characteristics and differentiate their offerings by adding features and functions. But the consumer has a different view of the marketplace. He simply has a job to be done and is seeking to “hire” the best product or service to do it. Marketers must adopt that perspective.
Clayton M. Christensen, Scott D. Anthony, Gerald Berstell and Denise Nitterhouse
Gabriel R. Bitran, Suri Gurumurthi and Shiou Lin Sam
Some weaknesses can be addressed with proper effort and resources, while others simply cannot be changed.