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The pandemic forced companies to speed digital transformation and adapt to a virtual world. Customers are now rewarding those that offer the best experiences and engage authentically. To succeed in the next era, businesses and marketers must meet new expectations and build new strategies and skills.
MIT SMR’s upcoming Executive Guide will discuss how companies can adapt to meet customers’ shifting expectations.
In a Q&A, Eventbrite CMO Tamara Mendelsohn discusses how the pandemic deepened the company’s connections with customers.
Companies earn customers’ respect and loyalty when their brands enable, entice, and enrich them.
A new tool for designing an analytics architecture can help marketers improve customer experience outcomes.
For a post-pandemic future, leaders must rethink their assumptions about what customers really want.
The pandemic spurred a social reset, and companies must respond to customers’ and employees’ changed expectations.
Smaller, often more private and interactive online communities and platforms are reinventing the way brands and consumers connect.
Brightcove CMO Jennifer Griffin Smith discusses using video as an innovative tool for marketing.
