Consumer-Driven Innovation

Four examples highlight the pivotal role that corporate social responsibility can play during a national crisis.

The retailer’s experiments in immersive commerce offer marketing leaders lessons on reaching a new set of consumers.

GE Appliances president and CEO Kevin Nolan discusses differing approaches to management and innovation at GE and Haier.

Even iconic products need updates to stay relevant, but businesses can retain loyal customers while attracting new ones.

Businesses in China source more innovations from customers and market-facing sources than companies elsewhere do.

Retailers must explore new revenue streams, monetize existing assets, and embrace a consumer-to-business mentality.

Innovating remotely, changing strategically, and piloting AI projects.

New research reveals steps that can help remote teams boost innovation and create customer value.

Social distancing has renewed consumer interest in high-touch, full-service business models.

New competitors will require consumer packaged goods companies to engage directly with consumers.

When it comes to competing on innovation for companies, imitation rarely works.

Health care consumers are contributing their skills, money, and time to develop effective solutions.

Chinese digital banking newcomers who understood their consumers changed the economic status quo.

AR sensor data helps businesses optimize user experience and value.

Harvard Business School’s Regina Herzlinger examines collaboration and innovation in health care.

Manufacturers may be able to charge higher prices to customers planning to rent out big-ticket items.

The ways that consumer-users improve product through tinkering has evolved over the past decade.

From wearables to hotel desks that remind us to move around, connected objects are becoming a bigger part of consumers’ lives.

New strategies are helping companies embrace “collaborative consumption” and the “sharing economy.”

Executives are harnessing the energy of people both inside and outside their companies.