Companies today are swimming in data — but how do we build a data strategy that creates value?
To launch successful products that delight customers, companies need a new approach to data analytics.
Barbara H. Wixom, Ronny M. Schüritz, and Killian Farrell
Our experts weigh in on market implications from California’s new consumer privacy act.
Australian social service agencies are taking the lead in using bots to improve services.
Alireza Nili, Alistair Barros, and Mary Tate
Northwestern Mutual has found that KPIs are necessary for the future of marketing.
Aditi Javeri Gokhale
The MIT SMR Strategy Forum examines whether privacy concerns limit the use of consumer data.
Apps that encourage users to share contact information expose companies to a huge security liability.
Bernadette Kamleitner, Vincent W. Mitchell, Andrew Stephen, and Ardi Kolah
Sports analytics leaders are now using data to understand fans as well as they know their players.
MIT SMR hosts a Twitter chat on analytics and customer service on March 1, 2018, at 11 a.m. EST #MITSMRChat.
The key lessons learned by Sprint, Bayer and Tapestry in implementing data-driven strategies.