
Data & Data Culture
Developing a New Leadership Mindset for Data
A new MIT SMR Executive Guide offers managers and decision makers new insights, research, and strategies for leading a data-driven culture.
A new MIT SMR Executive Guide offers managers and decision makers new insights, research, and strategies for leading a data-driven culture.
Companies today are swimming in data — but how do we build a data strategy that creates value?
To launch successful products that delight customers, companies need a new approach to data analytics.
The threat of voice-based cybercrime is growing along with the use of voice-directed digital assistants.
Seamless connectivity dramatically increases convenience along with cyber risk.
Our experts weigh in on market implications from California’s new consumer privacy act.
Some want big tech companies broken up. Others call for stiffer industry oversight. Who’s right?
New competitors will require consumer packaged goods companies to engage directly with consumers.
Consumers’ concerns about data privacy are offset by a desire for personalized service.
Australian social service agencies are taking the lead in using bots to improve services.
Are the benefits of data sharing with platforms worth the long-term price?
Recommendation algorithms don’t just reflect consumer preferences — they also shape them.
Northwestern Mutual has found that KPIs are necessary for the future of marketing.
The intersection between what’s possible and what’s desired is where a business will succeed.
The MIT SMR Strategy Forum examines whether privacy concerns limit the use of consumer data.
Apps that encourage users to share contact information expose companies to a huge security liability.
Sports analytics leaders are now using data to understand fans as well as they know their players.
MIT SMR hosts a Twitter chat on analytics and customer service on March 1, 2018, at 11 a.m. EST #MITSMRChat.
Tough new EU data security laws mean that consumers’ data is about to become more valuable.
Though customer service is a key analytics focus, it offers potential for security improvements too.