Customers
Six Signs of a Successful Chief Experience Officer
Winning CXOs shape experiences that boost business outcomes by debunking myths about customer desires with real data.
Customer Data
Latest
Data & Data Culture
Managing Data Privacy Risk in Advanced Analytics
Gaining value from data assets that include customers’ personal information requires advanced data protection tactics.
Customers
Marketing With Generative AI: Harvard Business School’s Ayelet Israeli
On the Me, Myself, and AI podcast, Harvard Business School’s Ayelet Israeli discusses AI’s customer research potential.
AI & Machine Learning
Sound Business: The Promise of Audio Machine Learning Technologies
Emerging machine learning technology could enhance sound creation and the detection and analysis of acoustic signals.
Developing Strategy
How to Have Better Strategy Conversations About Monetizing Data
A data monetization matrix can help leaders assess opportunities and approaches for converting data into revenue.
Innovation Strategy
Level Up to Strategic Data Sharing
Based on their research, the authors share four key ways companies can advance their strategic data-sharing initiatives.
Customers
Investing in the Last Mile: PayPal’s Khatereh Khodavirdi
Data science leader Khatereh Khodavirdi discusses how PayPal uses AI and machine learning for customer personalization.
Customers
Keeping Humans in the (Feedback) Loop: Orangetheory Fitness’s Ameen Kazerouni
Orangetheory Fitness members get the most out of their group workouts with some help from both AI and human coaches.
Business Models
Bringing Customers Along on the Digital Journey
The data streams generated by customers using smart, connected products can lead to new products and services.
Business Models
How Smart Products Create Connected Customers
The data streams generated by customers using smart, connected products can lead to new products and services.
Customers
The Beauty of AI: Estée Lauder’s Sowmya Gottipati
Sowmya Gottipati shares how Estée Lauder uses AI to learn about customers and make better product recommendations.
Security & Privacy
Preserving Privacy While Sharing Data
Using differential privacy to safeguard personal information when sharing data still requires a high level of expertise.
Content Sponsored by PTC
A Digital Thread: Capitalize on Your Data’s Value
Develop a “digital thread” that connects people, products, and processes internally and externally.
Technology Innovation Strategy
How In-Store Tech Will Transform Retail
In-store technology promises a better customer experience — and fuel for improved retail analytics.
Data & Data Culture
Developing a New Leadership Mindset for Data
A new MIT SMR Executive Guide offers managers and decision makers new insights, research, and strategies for leading a data-driven culture.
Analytics & Business Intelligence
Building a Winning Data Strategy: An MIT SMR Executive Guide
Companies today are swimming in data — but how do we build a data strategy that creates value?
Analytics & Business Intelligence
Why Smart Companies Are Giving Customers More Data
To launch successful products that delight customers, companies need a new approach to data analytics.
Technology Implementation
Prepare to Protect Your Customers’ Voices
The threat of voice-based cybercrime is growing along with the use of voice-directed digital assistants.
Technology Implementation
Digital Convenience Threatens Cybersecurity
Seamless connectivity dramatically increases convenience along with cyber risk.
Data & Data Culture
Looking At the Impact of the California Consumer Privacy Act
Our experts weigh in on market implications from California’s new consumer privacy act.
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