
Customers
The Beauty of AI: Estée Lauder’s Sowmya Gottipati
Sowmya Gottipati shares how Estée Lauder uses AI to learn about customers and make better product recommendations.
Sowmya Gottipati shares how Estée Lauder uses AI to learn about customers and make better product recommendations.
Using differential privacy to safeguard personal information when sharing data still requires a high level of expertise.
Develop a “digital thread” that connects people, products, and processes internally and externally.
In-store technology promises a better customer experience — and fuel for improved retail analytics.
A new MIT SMR Executive Guide offers managers and decision makers new insights, research, and strategies for leading a data-driven culture.
Companies today are swimming in data — but how do we build a data strategy that creates value?
To launch successful products that delight customers, companies need a new approach to data analytics.
The threat of voice-based cybercrime is growing along with the use of voice-directed digital assistants.
Seamless connectivity dramatically increases convenience along with cyber risk.
Our experts weigh in on market implications from California’s new consumer privacy act.
Some want big tech companies broken up. Others call for stiffer industry oversight. Who’s right?
New competitors will require consumer packaged goods companies to engage directly with consumers.
Consumers’ concerns about data privacy are offset by a desire for personalized service.
Australian social service agencies are taking the lead in using bots to improve services.
Are the benefits of data sharing with platforms worth the long-term price?
Recommendation algorithms don’t just reflect consumer preferences — they also shape them.
Northwestern Mutual has found that KPIs are necessary for the future of marketing.
The intersection between what’s possible and what’s desired is where a business will succeed.
The MIT SMR Strategy Forum examines whether privacy concerns limit the use of consumer data.
Apps that encourage users to share contact information expose companies to a huge security liability.