Innovation Strategy
Level Up to Strategic Data Sharing
Based on their research, the authors share four key ways companies can advance their strategic data-sharing initiatives.
Customer Data
Latest
Customers
Investing in the Last Mile: PayPal’s Khatereh Khodavirdi
Data science leader Khatereh Khodavirdi discusses how PayPal uses AI and machine learning for customer personalization.
Sam Ransbotham and Shervin Khodabandeh
Customers
Keeping Humans in the (Feedback) Loop: Orangetheory Fitness’s Ameen Kazerouni
Orangetheory Fitness members get the most out of their group workouts with some help from both AI and human coaches.
Sam Ransbotham and Shervin Khodabandeh
Business Models
Bringing Customers Along on the Digital Journey
The data streams generated by customers using smart, connected products can lead to new products and services.
Mohan Subramaniam and Elizabeth Heichler
Business Models
How Smart Products Create Connected Customers
The data streams generated by customers using smart, connected products can lead to new products and services.
Mohan Subramaniam
Customers
The Beauty of AI: Estée Lauder’s Sowmya Gottipati
Sowmya Gottipati shares how Estée Lauder uses AI to learn about customers and make better product recommendations.
Sam Ransbotham and Shervin Khodabandeh
Security & Privacy
Preserving Privacy While Sharing Data
Using differential privacy to safeguard personal information when sharing data still requires a high level of expertise.
Simson L. Garfinkel and Claire McKay Bowen
Content Sponsored by PTC
A Digital Thread: Capitalize on Your Data’s Value
Develop a “digital thread” that connects people, products, and processes internally and externally.
Catherine Kniker, Raghav Narsalay, and Wade Roush
Technology Innovation Strategy
How In-Store Tech Will Transform Retail
In-store technology promises a better customer experience — and fuel for improved retail analytics.
Selena Zhu, Maxime Cohen, and Saibal Ray
Data & Data Culture
Developing a New Leadership Mindset for Data
A new MIT SMR Executive Guide offers managers and decision makers new insights, research, and strategies for leading a data-driven culture.
Ally MacDonald
Analytics & Business Intelligence
Building a Winning Data Strategy: An MIT SMR Executive Guide
Companies today are swimming in data — but how do we build a data strategy that creates value?
Ally MacDonald
Analytics & Business Intelligence
Why Smart Companies Are Giving Customers More Data
To launch successful products that delight customers, companies need a new approach to data analytics.
Barbara H. Wixom, Ronny M. Schüritz, and Killian Farrell
Technology Implementation
Prepare to Protect Your Customers’ Voices
The threat of voice-based cybercrime is growing along with the use of voice-directed digital assistants.
Paul Mee and Gokhanedge Ozturk
Technology Implementation
Digital Convenience Threatens Cybersecurity
Seamless connectivity dramatically increases convenience along with cyber risk.
Paul Mee and Rico Brandenburg
Data & Data Culture
Looking At the Impact of the California Consumer Privacy Act
Our experts weigh in on market implications from California’s new consumer privacy act.
AI & Machine Learning
The Right Way to Regulate the Tech Industry
Some want big tech companies broken up. Others call for stiffer industry oversight. Who’s right?
Lisa Quest and Anthony Charrie
Content Sponsored by Tata Consultancy Services
The New Era of Personalization
New competitors will require consumer packaged goods companies to engage directly with consumers.
Sudhakar Gudala, John R. Hauser, and Artem Timoshenko
Marketing Strategy
Why Personalization Matters for Consumer Privacy
Consumers’ concerns about data privacy are offset by a desire for personalized service.
Phyllis Rothschild, Julien Boudet, and Gadi BenMark
AI & Machine Learning
The Public Sector Can Teach Us a Lot About Digitizing Customer Service
Australian social service agencies are taking the lead in using bots to improve services.
Alireza Nili, Alistair Barros, and Mary Tate
Digital Marketing
Trapped in the Data-Sharing Dilemma
Are the benefits of data sharing with platforms worth the long-term price?
Jan Krämer, Daniel Schnurr, and Michael Wohlfarth
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