E-commerce
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Technology Implementation
How to Profit From a Better Virtual Customer Environment
Satish Nambisan and Priya Nambisan
How to Plan E-Business Initiatives in Established Companies
A new planning process, tested at established companies, puts e-business into perspective and helps make it manageable.
Amit Basu and Steve Muylle
Digital Marketing
3 Critical Issues in Internet Retailing
Managing returns, structuring the physical distribution network and deploying product inventories are all key.
Timothy M. Laseter, Elliot Rabinovich, Kenneth K. Boyer and M. Johnny Rungtusanatham
Quality & Service
How Do Customers Judge Quality in an E-tailer?
Joel E. Collier and Carol C. Bienstock
Analytics & Business Intelligence
Double Agents
INTELLIGENCE: RESEARCH BRIEF: Assessing the role of electronic product-recommendation systems.
Gerald Häubl and Kyle B. Murray
Supply Chains & Logistics
E-Procurement
RESEARCH BRIEF: Emerging supply-chain e-technologies provide opportunities for growth –
P. Fraser Johnson and Robert D. Klassen
Executing Strategy
Japanese Experiences With B2C E-Commerce
Can innovative partnerships increase store traffic and improve the retail revenue stream?
David Smagalla
The Death of the Open Web
Wireless networks and microcharging will change the Internet as we know it.
Pablo T. Spiller
Digital Marketing
What Hooks M-Commerce Customers?
Research reveals factors that affect the likelihood of transacting business over mobile phones.
Beth Magura
Digital Marketing
Lessons From Online Groceries
How the industry’s evolution can inform all e-tail enterprises.
Caroline Ellis
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