Marketing

Research shows that customers are less responsive when companies use brand nicknames in their marketing efforts.

Boost profitability and customer satisfaction with strategies that cut subscription services’ last-mile delivery costs.

Research reveals eight types of consumers, whose commitment to and willingness to pay for sustainable products varies.

How companies can take advantage of the vast commercial opportunity presented by customer demand for sustainable solutions.

The retailer’s experiments in immersive commerce offer marketing leaders lessons on reaching a new set of consumers.

Experts in artificial intelligence debate if organizations should disclose how AI is used in products and services.

Generative AI is already affecting how creative professionals work. Prepare now for more disruption.

Many marketing teams struggle to identify metrics that will support business strategy. A change in approach can help.

Recent research shows that social media influencers with small audiences can deliver big payoffs for brands.

Identify and address ageism to avoid disconnects with employees and customers and find new business opportunities.

Marketing leaders who understand the full value of a benefits-first perspective can help their companies better compete.

Winning CXOs shape experiences that boost business outcomes by debunking myths about customer desires with real data.

Companies are best served by a CMO whose skills and knowledge align with their needs at their particular growth stage.

MIT Sloan Management Review’s summer 2024 issue highlights ways to better support customers, partners, and employees.

Recent research finds that influencers with fewer followers have higher engagement than those with higher counts.

Selling value requires more than quantifying benefits. It demands a deep commitment to collaborating with customers.

Savvy companies recognize that, with their support, employee-creators could become their best social media assets.

Struggling physical stores can draw in customers by offering in-store experiences that online shopping can’t replicate.

On the Me, Myself, and AI podcast, Stitch Fix’s Jeff Cooper explains how generative AI enables employees to gain more efficiencies while still connecting with customers.

New research shows where marketers are seeing gains from AI and how to speed up payoffs.