Featured Strategy Articles
Robert G. Eccles and Tim Youmans
After an ethics scandal, one company took an unusual step: Shifting its focus toward sustainability.
Luis Viceira et al.
Trust in its brand (and its reach) positions Amazon to expand into financial services.
Venkat Sumantran et al.
The transportation industry faces fundamental disruption as vehicle ownership yields to on-demand mobility.
Donald Sull et al.
Businesses develop strategies to address complex, multi-layered business environments and challenges — but to execute a strategy in a meaningful way, it must produce a set of specific priorities focused on achieving clear goals. Rather than trying to boil the strategy down to a pithy statement, executives will get better results if they develop a small set of actions that everyone gets behind.
Developing an Innovation Strategy
Martin Reeves et al.
Innovation, much like marketing and human resources, can be made less reliant on artful intuition by using information in new ways. But this requires a change in perspective: We need to view innovation not as the product of luck or extraordinary vision but as the result of a deliberate search process.
Anders Richtnér et al.
Finding the right metrics to track innovation is by no means straightforward. To steer clear of common mistakes, executives need a holistic perspective on their company’s innovation process.
IT Strategy and Data Security
IoT-enabled devices are the new weakest link in data security — and companies need to address this now.
José Esteves et al.
To combat cyberattacks, companies need to understand both hackers’ tactics and their mindsets.
A featured excerpt from The Mathematical Corporation by Josh Sullivan and Angela Zutavern.
Stuart E. Madnick, interviewed by Martha E. Mangelsdorf
If you think the biggest cybersecurity threat most businesses face is credit card theft, think again.
The sports industry’s use of analytics on and off the field highlights three key strategies for success.
Tough new EU data security laws mean that consumers’ data is about to become more valuable.
Lori C. Bieda
Getting business value from data depends on developing effective analytics teams — leaders included.
What Makes a Digital Strategy Effective?
New factory audit processes make it possible to evaluate supplier performance in more depth.
Gerald C. Kane
Understanding the characteristics of a winning digital strategy is the key to developing one.
Digitization alone doesn’t make your company “digital” — but these five guiding principles can help.
Focus on Platform-based Business Models
Developing new capabilities is the key to platform innovation that adds value to an organization.
Jonathan A. Knee
Why Airbnb will always be a better business than Uber.
Richard Schmalensee and David S. Evans, interviewed by Martha E. Mangelsdorf
There’s probably never been a better time for platform businesses. But they aren’t easy to launch.
Geoffrey Parker et al.
Platforms are rapidly becoming an essential part of doing business.
Communicating With Investors
September 13, 2017 | Tim Youmans and Brian Tomlinson
Most CEOs have detailed long-term plans, which are often closely held secrets out of concern that competitive advantage may be undermined by detailed disclosure. Yet disclosing a long-term plan provides an opportunity to identify financially material sustainability issues and demonstrate how the company manages business-critical issues — information that’s valuable to investors.