Volume 43, Issue #1
Fall 2001 Issue
FALL 2001 VOL. 43 · NO. 1 Cutting Costs While Improving Morale With B2E Management Despite lip service paid to the idea that employees are a company‘s greatest asset, too often they are sacrificed in the name of cutting costs and boosting efficiency. But that does not have to be the case. Intensive research by […]
Marketing Strategy
How Much Will People Pay for That?
A new, easy-to-use procedure can help marketers determine customers’ willingness to pay.
