Volume 44, Issue #3

Spring 2003 Issue

SPRING 2003 VOL. 44 · NO. 3 Creating a Superior Customer-Relating Capability In most markets, there are one or two companies that outperform their rivals by staying more closely connected to their customers — Enterprise Rent-A-Car, Pioneer Hi-Bred Seeds, Fidelity Investments, Lexus and Intuit are prominent examples. Their advantage, however, does not have much to […]

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