
Innovation Strategy
Open-Source Software Development
An overview of new research on innovators’ incentives and the innovation process.
SPRING 2003 VOL. 44 · NO. 3 Creating a Superior Customer-Relating Capability In most markets, there are one or two companies that outperform their rivals by staying more closely connected to their customers — Enterprise Rent-A-Car, Pioneer Hi-Bred Seeds, Fidelity Investments, Lexus and Intuit are prominent examples. Their advantage, however, does not have much to […]
An overview of new research on innovators’ incentives and the innovation process.
Companies are increasingly rethinking the fundamental ways in which they generate ideas and bring them to market — harnessing external ideas while leveraging their in-house R&D outside their current operations.
Companies with the best connections to their customers focus on the people and businesses that buy from them.
Long-term focus, not cosmetic ethics initiatives, will regain the public trust.
Research indicates that buyers are more likely to perceive value in global brands.
Companies have much to gain by actively touting their human resources successes. So why don’t they?
Research reveals factors that affect the likelihood of transacting business over mobile phones.