MIT Press author Ron Adner shares how organizations can think about building competitive advantage in new ways.
Ron Adner and Abbie Lundberg
Businesses that don’t understand the connection between business transformation and culture change risk obsolescence.
Rose Hollister, Kathryn Tecosky, Michael Watkins, and Cindy Wolpert
The COVID-19 pandemic has permanently changed social norms. Although there will be enormous challenges ahead, these changes nonetheless offer business leaders an opportunity to create a future that’s different from — and better than — the prepandemic “business as usual.”
Instead of living in silos, technology must be integrated into all aspects of business.