Customers
Acing Value-Based Sales
Selling value requires more than quantifying benefits. It demands a deep commitment to collaborating with customers.
Selling value requires more than quantifying benefits. It demands a deep commitment to collaborating with customers.
Brands and retailers should be thinking more expansively about where they engage with customers to sell their products.
Many companies master new business ideation and incubation, but few follow a rigorous scaling path.
This week’s must-reads for managers: harnessing disruption for a better future, developing innovation capital, and aligning company culture with corporate values.
Innovators need to develop their innovation capital so they can turn their ideas into reality.
Mature companies often lack the vision and the commitment to fully commit to new technologies.
In turbulent markets, managers can build momentum for innovative strategies by rethinking the past, reconsidering present concerns – and reimagining the future.
Big Data is often associated with big numbers, but less often with a big picture.
This article explores the distinctive traits of companies that successfully transform themselves.
Managers must figure out when it’s best to pursue strategies of position, leverage or opportunity.
From Apple to Twitter, some of the most successful businesses are not what their inventors originally envisioned.
Grameen Bank and others know that you get the best answers by burying yourself in the questions.