Marketing Strategy
How to Identify the Best Customers for Your Business
Pursuing growth opportunities without defining your ideal customers can hamper profitable growth.
Growth Strategy
Latest
Global Strategy
Building Your Company’s Capabilities Through Global Expansion
To sustain a global competitive advantage, companies must enhance and renew their core capabilities.
Donald Lessard, Rafael Lucea and Luis Vives
Business Models
Creating Value Through Business Model Innovation
Here are six questions for executives to consider when thinking about business model innovation.
Raphael Amit and Christoph Zott
Business Models
How to Identify New Business Models
Another method to pursue growth: Use thought experiments to assess new business model possibilities.
Joseph V. Sinfield, Edward Calder, Bernard McConnell and Steve Colson
Financial Management & Risk
Gaining a New Understanding of Risk
In these days of uncertain markets, how do you manage risk prudently – yet still grow your company?
Martha E. Mangelsdorf
Financial Management & Risk
Investing in a recession
Some companies pursue growth despite a recession –and there’s a theory behind that.
Developing Strategy
How to Rethink Your Business During Uncertainty
Rita Gunther McGrath and Ian C. MacMillan
Business Models
Linking Customer Loyalty to Growth
By Timothy L. Keiningham, Lerzan Aksoy, Bruce Cooil and Tor Wallin Andreassen
Culture
Are You a ‘Vigilant Leader’?
CEOs need to scan for the faint — but vital — signals that will help give their companies an edge.
George S. Day and Paul J. H. Schoemaker
Culture
Institutionalizing Innovation
Success in innovation requires the ability to churn out successful growth businesses year after year.
Scott D. Anthony, Mark W. Johnson and Joseph V. Sinfield
Leadership Skills
Leadership in a Liquid World
Solid principles for navigating the 21st century.
Ralph W. Shrader
Technology Implementation
Avoiding the Alignment Trap in IT
David Shpilberg, Steve Berez, Rudy Puryear and Sachin Shah
Marketing Strategy
Measuring Brand Health to Improve Top-Line Growth
Julie Dexter Berg, John M. Matthews and Constance M. O”Hare
Innovation Strategy
Strategic Innovation at the Base of the Pyramid
Innovation in developing markets has less to do with finding new customers than addressing issues of product acceptability, affordability, availability and awareness.
Jamie Anderson and Costas Markides
Business Models
The Four Models of Corporate Entrepreneurship
Companies have four ways of building businesses from within their organizations. Each approach provides certain benefits — and raises specific challenges.
Robert C. Wolcott and Michael J. Lippitz
Innovation Strategy
The Experimental Roots of Revolutionary Vision
The history of the Swedish retailer IKEA illustrates the role that adaptation and experimentation play in the development of an innovative strategy.
Jérôme Barthélemy
