Innovation Strategy
Strategic Innovation at the Base of the Pyramid
Innovation in developing markets has less to do with finding new customers than addressing issues of product acceptability, affordability, availability and awareness.
Innovation in developing markets has less to do with finding new customers than addressing issues of product acceptability, affordability, availability and awareness.
The history of the Swedish retailer IKEA illustrates the role that adaptation and experimentation play in the development of an innovative strategy.
A robust economy isn’t as far out of reach as some may think.
To maintain growth, a company must launch disruptive new businesses when its core units are strong.