Influencer marketing offers a big return when done right. But many companies are doing it wrong.
Mitel’s social media policy encourages employees to use their “best judgment” in posting. Does it work?
Martyn Etherington (Mitel), interviewed by Gerald C. Kane
Deepak Agarwal, LinkedIn’s director of relevance science, details how his company uses data and analytics.
Deepak Agarwal (LinkedIn), interviewed by Renee Boucher Ferguson
Online postings written for hire pose “a concrete threat to online communities” says a new paper.
Global design firm IDEO develops rich profiles of employee capabilities and shares them across the organization.
Anthony Bradley and Mark McDonald, interviewed by David Kiron
The Web has made it easier than ever to reconnect with long-lost professional colleagues. Does it pay to do so?
Daniel Z. Levin, Jorge Walter and J. Keith Murnighan
Virtual worlds have been slow to catch on in businesses — but employees familiar with the technology may help.>
Saggi Nevo, Dorit Nevo and Erran Carmel
Companies need to understand and manage the rising threat of online public complaining.