Marketing Strategy
Finding Applications for Technologies Beyond the Core Business
Many companies overlook the potential of new applications for products they have sold for years.
Many companies overlook the potential of new applications for products they have sold for years.
Part 5 of our eight-part video series looks at digital additive manufacturing systems.
Mature companies often lack the vision and the commitment to fully commit to new technologies.
Part 4 of our eight-part video series looks at how digital simulation makes product testing more efficient.
In Part 3 of our eight-part video series, we examine how topology optimization makes design more cost-effective.
Part 2 of our eight-part video series explores design as the starting point for digital production.
When it comes to patent policies, the U.S. system is not broken — so lawmakers shouldn’t fix it.
We searched the MIT SMR archives to find 12 essential innovation insights.
Design thinking needs better alignment with the dynamics of established businesses.
Improving a company’s measurement of innovation requires a holistic view of its innovation process.
Executives can foster innovation by understanding and tapping the power of employee networks.
Thanks to technologies like 3-D printing, a new supply chain model is emerging.
If managed well, internal crowdsourcing initiatives can open up a rich source of innovation.
China continues to be the best place to go to learn how to make ideas commercially viable.
Innovation success is the result of a deliberate search using key information signals.
Digital innovation can require carefully balancing new capabilities and core competencies.
The ways that consumer-users improve product through tinkering has evolved over the past decade.
The ability to monetize data — not hoard it — can offer competitive advantage in the digital economy.
The Chinese telecom company Huawei has used strategic partnerships to gain ground in Europe.
Responding to disruptive technologies may mean changing your company’s organizational structure.