Social Media
Thinking Outside the [Penalty] Box
The NHL’s following on Pinterest outscores all other sports leagues. Its secret: a mastery of social media strategy.
Social Media
Latest
Collaboration
Are Social Media’s Benefits Getting Lost in Translation?
For multinational companies, language barriers are a key obstacle to social business. Can a multilingual approach work?
Organizational Transformation
Are You Ready For the Certainty of the Unknown?
Companies and individuals will need to embrace impermanence and continual reconfiguring in “the remix era.”
Social Media
Should Employees Be Encouraged to Tweet?
Companies that want employees to be stewards of the brand should trust them to represent the organization well on social media.
Platforms & Ecosystems
Simplifying the Enterprise Social Media Landscape
Social media platforms abound. Is there a simple way to decide which one(s) a company should focus on?
Social Media
Social Business Is Dead . . .
Social media has changed business practice dramatically — but now the very nature of social business is itself transforming.
Digital Marketing
Customizing Social Media Marketing
There is no one-size-fits-all strategy for social media marketing. Instead, companies need to tailor campaigns to fit their products.
Digital Marketing
Can You Really Let Employees Loose on Social Media?
Mitel’s social media policy encourages employees to use their “best judgment” in posting. Does it work?
Social Media
Online “Chatter Data” is Big Data Gold
Brands are anxious to find out what people are talking about on Twitter and Facebook — what’s known in the industry as “chatter data.”
Digital Marketing
Why Your Company Is Probably Measuring Social Media Wrong
Social media environments challenge managers to think in nonlinear ways about their business.
Social Media
Interactive Tool Explores How Companies Generate Value With Social Business
The new Social Business Interactive Tool encourages readers to explore data from the 2014 Social Business Global Study.
Digital Marketing
Why Social Media Will Fundamentally Change Business
Social media is just the latest in a long line of transformative technologies changing how business is conducted.
Digital Marketing
How Facebook is Delivering Personalization on a Whole New Scale
Using tiers of customer data, Facebook is delivering personalization on an unprecedented scale.
Collaboration
Leveraging the Extended Enterprise: MITRE’s Handshake Tool Builds Virtual Collaboration
A social business tool is helping U.S. government agencies crowdsource collaboration.
Social Media
Infographic: Social Business Driving Positive Outcomes
An infographic provides highlights of the 2014 social business report and illustrates the importance of social maturity.
Collaboration
The Paradox of Leading a Social Business
Companies that reach social business maturity are finding that their leadership practices are changing along the way.
Digital Marketing
An Audio Summary of “Moving Beyond Marketing”
An audio briefing of the 2014 social business research report by MIT Sloan Management Review and Deloitte.
Crisis Management
After a Social Media Gaffe: How to Recover and Not Dig a Bigger Hole
Many of us have had a moment when we click “send” and realize our message is going to the wrong person. Now what?
Social Media
Moving Beyond Marketing
The 2014 research report by MIT Sloan Management Review and Deloitte finds that measurement sophistication is finally taking hold in social business.
Digital Marketing
Be a Good Sport With Social Media
Two World Cup-related gaffes by international airlines offer lessons for social business.