Volume 63, Issue #3
Spring 2022 Issue
This issue’s special report explores new ways that leaders can identify which key performance indicators will advance their teams toward their ever-shifting objectives.
Special Report: Measuring Up
From the Editor
Culture
What Matters Now
MIT SMR’s spring 2022 issue exemplifies its focus on strategic leadership, digital innovation, and sustainable business.
Abbie Lundberg
Features
Frontiers
Innovation Strategy
The Data Boom Is Here — It’s Just Not Evenly Distributed
Viktor Mayer-Schönberger and Thomas Ramge
Column
Customers
Shifting From B2B to B4B Can Build a More Sustainable Business
Reframing your B2B company as a business-for-business company can boost revenues, customer retention, and worker morale.
Sergio Restrepo and Efosa Ojomo
Executive Briefings
Performance Management
Our Guide to the Spring 2022 Issue
The spring 2022 issue of MIT SMR focuses on how companies use KPIs to measure performance. Plus: What happy, rude, or activist employees bring to the table; strategic thinking for uncertain times.