Volume 44, Issue #3
Spring 2003 Issue
SPRING 2003 VOL. 44 · NO. 3 Creating a Superior Customer-Relating Capability In most markets, there are one or two companies that outperform their rivals by staying more closely connected to their customers — Enterprise Rent-A-Car, Pioneer Hi-Bred Seeds, Fidelity Investments, Lexus and Intuit are prominent examples. Their advantage, however, does not have much to […]
Digital Marketing
What Hooks M-Commerce Customers?
Research reveals factors that affect the likelihood of transacting business over mobile phones.
Security & Privacy
HR Information Disclosure
Companies have much to gain by actively touting their human resources successes. So why don’t they?
Marketing Strategy
The Global-Brand Advantage
Research indicates that buyers are more likely to perceive value in global brands.
Ethics
The Myopia of Bad Behavior
Long-term focus, not cosmetic ethics initiatives, will regain the public trust.
Innovation Strategy
Open-Source Software Development
An overview of new research on innovators’ incentives and the innovation process.
Customers
Creating a Superior Customer-Relating Capability
Companies with the best connections to their customers focus on the people and businesses that buy from them.
Innovation Strategy
The Era of Open Innovation
Companies are increasingly rethinking the fundamental ways in which they generate ideas and bring them to market — harnessing external ideas while leveraging their in-house R&D outside their current operations.
