Business Models
Are Everywhere Stores the New Face of Retail?
Brands and retailers should be thinking more expansively about where they engage with customers to sell their products.
E-commerce
Latest
Leadership Skills
Good Questions
MIT Sloan Management Review’s winter 2024 issue includes strategies for better engagement with employees and customers.
Sustainability
Our Guide to the Winter 2024 Issue
This issue of MIT SMR focuses on sustainability, customer and employee engagement, and strategic planning.
Customers
Can Friction Improve Your Customers’ Experiences?
When e-commerce sites make buying quick and easy, they could be missing out on deepening customer relationships.
Supply Chains & Logistics
How E-Commerce Companies Can Reduce Returns
Research shows that product returns decrease when online shoppers receive orders in a single, consolidated delivery.
AI & Machine Learning
Digital First, Physical Second: Wayfair’s Fiona Tan
Wayfair’s CTO describes how the e-commerce retailer uses AI and machine learning to support customers and manage risk.
Customers
The Beauty of AI: Estée Lauder’s Sowmya Gottipati
Sowmya Gottipati shares how Estée Lauder uses AI to learn about customers and make better product recommendations.
Technology Innovation Strategy
Transforming Transactions With Technology: eBay’s Nitzan Mekel-Bobrov
EBay’s chief artificial intelligence officer shares how the e-commerce platform uses AI to help both buyers and sellers.
Platforms & Ecosystems
Leveraging Subscriptions and Marketplaces for Platform Success
Barry Libert, CEO of AIMatters, describes how subscription models and a platform-first mindset can help organizations define valuable new offerings for customers.
Social Media
What the West Can Learn From China’s Live Commerce Success
While livestreamed shopping is booming in China, it has struggled to take off in the West.
AI & Machine Learning
Expanding AI’s Impact With Organizational Learning
Companies that change processes to facilitate organizational learning with AI realize the biggest business value.
Marketing Strategy
Is Your Brand Getting Lost in the Online Shuffle?
Companies using e-commerce sites like Amazon must work to maintain a strong brand identity.
Content Sponsored by Google
The Keys to Winning Retailer-Brand Partnerships in the Digital Era
Co-op advertising lags behind consumers’ and marketers’ needs — here’s how it needs to change.
Digital Marketing
Five Guidelines for Digital Retailing
Consumer behavior holds the key to online retail success.
Analytics & Business Intelligence
The Secret of My eSports Success
People analytics is at the heart of eSports success.
Business Models
Why Customer Experience Matters for B2B
Customer-focused design is core for successful B2B e-commerce.
Disruption
How Retail Responds to Disruption
Retailers can avoid displacement and connect with customers by focusing on digital experience.
Data & Data Culture
Using Data Science to Avoid Global Pricing Chaos
Five steps to make sure your data and analytics efforts pay off in the long term.
Digital Marketing
Avoid These Five Digital Retailing Mistakes
Retailers need to understand how website features and advances in AI affect consumer behavior.
AI & Machine Learning
How Analytics and AI Are Driving the Subscription E-Commerce Phenomenon
Subscription e-commerce uses AI to offer personalized, low cost, convenient products. It’s working.
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