Analytics & Business Intelligence
Rent The Runway: Organizing Around Analytics
Customer experience is what sets Rent The Runway apart. And it’s driven by data and analytics.
E-commerce
Latest
Data & Data Culture
Raising the Bar With Analytics
Managers have an increasing appetite for analytics, according to a 2013 MIT Sloan Management Review / SAS survey.
Digital Marketing
The Problem With Online Ratings
Consumer trust in online ratings may be misplaced, according to recent research.
Global Strategy
How to Compete in China’s E-Commerce Market
Some well-known companies have stumbled in e-commerce in China. To succeed requires new thinking.
IT Governance & Leadership
Finding New Uses For Information
On the Web, innovative data reuse yields opportunities — and legal questions.
Developing Strategy
How Companies Become Platform Leaders
Under the right circumstances, companies of any size can grow to become platform leaders.
How to Plan E-Business Initiatives in Established Companies
A new planning process, tested at established companies, puts e-business into perspective and helps make it manageable.
Digital Marketing
3 Critical Issues in Internet Retailing
Managing returns, structuring the physical distribution network and deploying product inventories are all key.
Analytics & Business Intelligence
Double Agents
INTELLIGENCE: RESEARCH BRIEF: Assessing the role of electronic product-recommendation systems.
Supply Chains & Logistics
E-Procurement
RESEARCH BRIEF: Emerging supply-chain e-technologies provide opportunities for growth –
Executing Strategy
Japanese Experiences With B2C E-Commerce
Can innovative partnerships increase store traffic and improve the retail revenue stream?