Marketing Strategy
When Launching a Product During a Recession Pays Off
Research finds that some types of new products fare better than others in a downturn, particularly as it nears a recovery.
Business Opportunities
Latest
Technology Implementation
Monetizing Data With AI: MIT CISR’s Barb Wixom
On this Me, Myself, and AI bonus episode, MIT CISR researcher Barbara Wixom shares insights from 30 years in the field.
AI & Machine Learning
Preparing Your Organization for a Generative Future
This webinar from MIT SMR offers guidance to help business leaders thoughtfully plan a generative AI implementation.
AI & Machine Learning
Finding Transformation Opportunities With Generative AI
This webinar from MIT SMR explores key areas in which generative AI could transform existing ways of doing business.
AI & Machine Learning
Generative AI Demystified: What It Really Means for Business
This webinar from MIT SMR covers the basics of generative AI and explores business use cases for the emerging technology.
Developing Strategy
How to Have Better Strategy Conversations About Monetizing Data
A data monetization matrix can help leaders assess opportunities and approaches for converting data into revenue.
New Product Development
Before Starting Your Own Business, Ask These Four Questions
Determining whether entrepreneurship is right the right path for you requires preparation and introspection.
Innovation Strategy
RAI Enables the Kind of Innovation That Matters
A panel of experts weighs in on whether responsible artificial intelligence hampers AI-driven innovation efforts.
Data & Data Culture
Imagining Furniture (and the Future) With AI: IKEA Retail’s Barbara Martin Coppola
Barbara Martin Coppola explains how IKEA’s digital transformation is a natural extension of its collaborative culture.
AI & Machine Learning
Predicting Volatility and Risk: Nasdaq’s Doug Hamilton
Nasdaq’s Douglas Hamilton explains how his AI research team supports business units for the global exchange operator.
Innovation Strategy
Adopt Open Strategy to Fuel Innovation
Kurt Matzler and Julia Hautz outline a framework leaders can adopt to spur innovation and compete against digital-first companies.
Analytics & Business Intelligence
Developing an Appetite for AI: ExxonMobil’s Sarah Karthigan
ExxonMobil’s Sarah Karthigan discusses leading AI projects that focus on self-healing strategies for IT operations.
Diversity & Inclusion
Democratizing Data in Hollywood: Jumpcut’s Kartik Hosanagar
Kartik Hosanagar’s AI-powered startup aims to help new voices find their way into film and TV.
Analytics & Business Intelligence
No Need for AI Unicorns: PepsiCo’s Colin Lenaghan
PepsiCo’s Colin Lenaghan discusses AI’s role in the company’s pricing strategy and ongoing digital transformation.
Innovation Strategy
The Best of This Week
Crisis-driven innovation, self-sufficient production, and data to boost diversity.
Business Models
Disrupt Your Own Business First
Developing truly innovative strategy requires workshopping your own company’s disruption.
Content Sponsored by Pure Storage and NVIDIA
Using Artificial Intelligence to Thrive in Challenging Times
Artificial intelligence can give businesses a competitive advantage during (and despite) the COVID-19 pandemic.
Marketing Strategy
The Best of This Week
How brand owners can rebuild consumer confidence, and why leaders must invest in building trusted employee relationships.
Business Models
Reviving High-Touch Business Models for the Social Distancing Era
Social distancing has renewed consumer interest in high-touch, full-service business models.
Analytics & Business Intelligence
Create a Crisis Growth Plan: Start With Opportunity Marketplaces
Opportunity marketplaces sustain employment, reveal untapped worker capabilities, and motivate workers in new ways.
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