Marketing Strategy
The Best of This Week
How brand owners can rebuild consumer confidence, and why leaders must invest in building trusted employee relationships.
Business Opportunities
Latest
Business Model Innovation
Reviving High-Touch Business Models for the Social Distancing Era
Social distancing has renewed consumer interest in high-touch, full-service business models.
Matt Josefy
Analytics & Performance
Create a Crisis Growth Plan: Start With Opportunity Marketplaces
Opportunity marketplaces sustain employment, reveal untapped worker capabilities, and motivate workers in new ways.
David Kiron, Jeff Schwartz, Robin Jones, and Natasha Buckley
Boards & Corporate Governance
Ethics in Technology Innovation: A Live Session at Disruption 2020
SAP’s Max Wessel explains why advisory board guidance is critical in innovation.
Max Wessel and Karen Dillon
Talent Management
Opportunity Marketplaces
The most effective human capital investment initiatives have a common core: opportunity.
Michael Schrage, Jeff Schwartz, David Kiron, Robin Jones, and Natasha Buckley
Content sponsored by Tata Consultancy Services
Executive Viewpoint: Toward Digital Financial Inclusion
The world’s unbanked populations represent a compelling social need and a tremendous economic opportunity.
Chandra Mohan Malladi and Libby McDonald
Innovation Strategy
Three Proactive Response Strategies to COVID-19 Business Challenges
Amid pandemic-driven market changes, opportunities await organizations that proactively adjust their business strategies.
Michael Wade and Heidi Bjerkan
Technology Implementation
Join Our Twitter Chat: A Conversation About Tech and Management
Join us Tuesday, March 24, for the final scheduled #MITSMRChat, on tech and management challenges.
Allison Ryder
Business Models
#MITSMRChat: Strategy Goes Digital
MIT SMR invites readers to a lively discussion about digital strategy.
Allison Ryder
Business Model Innovation
Winning With AI
Early AI winners align organizational and business strategies to build value and manage risk.
Sam Ransbotham, Shervin Khodabandeh, Ronny Fehling, Burt LaFountain, and David Kiron
Digital Business
Fostering a Team-Oriented Culture at John Hancock
John Hancock’s chief marketing officer describes how the legacy company is organizing for digital.
Barbara Goose (John Hancock Financial Services Inc.), interviewed by Gerald C. Kane
Digital Business
Let Talent Drive Digital Maturity
Focused on internal networking and upskilling, the marketing organization at John Hancock is well-positioned to compete in a digital world.
Lindsay Sutton (John Hancock Financial Services Inc.), interviewed by Gerald C. Kane
Developing Strategy
The Key to Business Success: ‘Stringing Multiple Opportunities Together’
New research looks at the strategies executives use in capturing new growth opportunities.
Leslie Brokaw
Customer Service
Reimagining Customer Service at KLM Using Facebook and Twitter
For KLM, social business developed in response to an epic customer service crisis.
Martijn van der Zee (KLM), interviewed by Gerald C. Kane
Developing Strategy
Creating Growth With Services
Mohanbir Sawhney, Sridhar Balasubramanian and Vish V. Krishnan
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