Customers
Our Guide to the Fall 2022 Issue
This issue of MIT SMR focuses on customer relationships and their connection to innovation and value.
Digital Economy
Latest
Business Models
How to Win at the Platform Game
There’s power in integrating subscription-based software, platform marketplaces, and machine learning.
Platforms & Ecosystems
Competing on Platforms
Doing business on giant internet platforms demands that companies rethink their competitive strategy.
Leadership Skills
Fostering Creativity, Collaboration, and Inclusivity
Amit Mukherjee debunks common leadership myths as he explains how leaders should be working in today’s digital world.
Content sponsored by Tata Consultancy Services
Executive Viewpoint: Toward Digital Financial Inclusion
The world’s unbanked populations represent a compelling social need and a tremendous economic opportunity.
Leadership Skills
The New Leadership Playbook for the Digital Age
In today’s digital age, leaders need to change their attitudes and beliefs about what leadership looks and feels like if they want to produce behavior change that lasts over time.
Organizational Behavior
Redefining Work for New Value: The Next Opportunity
Redesigning jobs should be seen as a process that enables work to be redefined to create new value.
Business Models
Three Lessons From Germany’s Platform Economy
Platform markets are suddenly all the rage with B2B companies. And for good reason.
Collaboration
The Risks and Rewards of Digital Maturity
An infographic explores the risks and rewards of digital maturity.
Global Strategy
If China Reaches 5G First, How Will Countries Compete?
Will Chinese technology companies gain a first-mover advantage in the race for 5G?
Business Models
How Digital Platforms Have Become Double-Edged Swords
The authors of The Business of Platforms outline the myths and pitfalls of platform strategy.
Leading Change
How Managers Can Best Support a Gig Workforce
To help contingent workers in the new digital workforce, managers can take three important steps.
Digital Marketing
How Frictionless Should Things Be?
A look at the downside of user-friendly platforms, the dark web, and more.
Developing Strategy
Reframing the Future of Work
The real opportunity for organizations goes beyond doing more of the same labor faster and cheaper.
Leading Change
Leading Into the Future
In the future, leaders must balance playing on their strengths with adapting to a rapidly shifting business climate.
Innovation Strategy
The New Digital Mandate: Cultivate Dissatisfaction
People who are satisfied with the current way of doing business are not likely to transform it.
Business Models
Do You Have the Will for Digital Transformation?
Successful digital transformation means recognizing and adapting your business to these trends.
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